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All Journal JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Jurnal Salome: Multidisipliner Keilmuan NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS
Marhawati Najib
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Religion Humanities Computer Science & IT Medicine & Pharmacology Social Sciences

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THE IMPACT OF CREATIVITY, INNOVATION AND LEARNING BUSINESS WITH THE PROBLEMS OF BEAUTY'S FRIENDLESS COSMETICS COMPANY IN MAMUJU CITY Marhawati Najib; Afifah Nurian Aryanti; Agus Syam; Muhammad Rakib; Muhammad Jufri
NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS Vol. 1 No. 10 (2024): September
Publisher : Pondok Pesantren Baitul Qur`an Sambas

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Abstract

This research aims to find out the impact of creativity, innovation and entrepreneurial knowledge on business success. The method used in this study is quantitative, aimed at explaining the relationship between variables, but the conclusions drawn from the results of the study cannot be simplified and concluded unilaterally but must go through several stages of testing. Data collection using primary data with the technique of division of questionnaires to respondents. Sampling technique used is the method of sampling a saturated sample of 50 respondents Data analysis using SPSS V.24.00 for windows. The results of the research concluded that (1) creativity has a significant positive influence on the success of the business at the Beauty Friend Cosmetic Shop in Mamuju City. (2) Innovation has significant positive impact on the successful business at Beauty Friend cosmetic shop in Mumuju city. (3) Knowledge of entrepreneurship has significantly positive influences on the business success of Beauty Friend Kosmetic Store in Memuju. (4) Creativity, innovation and entrepreneurial knowledge simultaneously have an impact on business success at Beautyfriend Cosmetics store in Mmuju City.
MARKETING STRATEGY FOR STREET FOOD VENDORS IN CIDU MARKET, MAKASSAR Rahmadhani Rahman; Marhawati Najib; Muhammad Jufri
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 6 (2024): NOVEMBER
Publisher : CV. ADIBA AISHA AMIRA

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This research aims to examine the marketing strategies implemented by street vendors, specifically food vendors selling suki-suki at Cidu Market in Makassar, with the goal of increasing their sales revenue. Therefore, the researcher aims to conduct an in-depth analysis of the Marketing Strategy of Suki-suki Street Food Vendors at Cidu Market in Makassar. The research method used is a qualitative exploration method with SWOT analysis as its framework. The results of this study indicate that based on the analysis using the previously processed and presented SWOT diagram, the data analysis shows that the Suki-Suki business is in quadrant I, which is dynamic growth or a strategic position of strength-opportunity. In other words, it uses its strengths to take advantage of opportunities in decision-making. This indicates that there is an opportunity to develop the Suki-Suki food business, where it not only has greater strengths than weaknesses but also has greater opportunities than threats.
MARKETING STRATEGIES TO INCREASE FISH SALES AT UD. UDIN JAYA IN MATTIRO BAJI VILLAGE, KEPULAUAN TANAKEKE DISTRICT, TAKALAR REGENCY Sri Wahyuni; Marhawati Najib; Muhammad Rakib; Agus Syam; Asmayanti
Jurnal Salome : Multidisipliner Keilmuan Vol. 2 No. 5 (2024): September
Publisher : CV. ADIBA AISHA AMIRA

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This research aims to analyze the appropriate marketing strategies to increase fish sales at UD. Udin Jaya. The study employs a qualitative method with a case study approach using SWOT analysis. Data were obtained through interviews with the owner of UD. Udin Jaya, employees, and customers. The results indicate that UD. Udin Jaya has a focus that allows the company to leverage its strengths and opportunities, thereby generating various strategies to enhance sales at UD. Udin Jaya.
Co-Authors Afifah Nurian Aryanti Agus Syam Asmayanti Muhammad Jufri Muhammad Rakib Rahmadhani Rahman Sri Wahyuni