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All Journal Laa Maisyir Jurnal Ekonomi Islam Jurnal Salome: Multidisipliner Keilmuan Pinisi Journal of Entrepreneurship Review Jurnal Ekonomi dan Bisnis NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS Jurnal Sipakatau International Journal of Education, Vocational and Social Science
Asmayanti
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences Other

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MINING STRATEGY IN INCREASING CHOCOLATE MUSHROOM CULTURE PRODUCTION ON (USAHA MATAHARI JAMUR DI DESA PAROMBEAN KABUPATEN ENREKANG) Arnelin Anggraini; Agus Syam; Asmayanti; Nur Halim; Andika Isma
NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS Vol. 1 No. 10 (2024): September
Publisher : Pondok Pesantren Baitul Qur`an Sambas

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Abstract

This research aims to find out the development strategy in increasing the production of cultivation of chocolate squid mushrooms (pada usaha matahari jamur di Desa Parombean Kabupaten Enrekang). The research method used through qualitative descriptive research using methods of data collection through observations, interviews and documentation of an object of research which will then be analyzed using SWOT analysis. Through interviews with stakeholders in the Sun Fungi enterprise in Parombean Village Enrekang district, the conclusion drawn based on the current conditions, the sun fungi business in Parobean village Enrekange district is in the first quarter, showing that the company is experiencing a very favourable situation. The strategy that can be applied to the Sun mushroom enterprise in Parombean Village Enrekang district in terms of Quadrant I is aggressive strategy.
MARKETING STRATEGIES TO INCREASE FISH SALES AT UD. UDIN JAYA IN MATTIRO BAJI VILLAGE, KEPULAUAN TANAKEKE DISTRICT, TAKALAR REGENCY Sri Wahyuni; Marhawati Najib; Muhammad Rakib; Agus Syam; Asmayanti
Jurnal Salome : Multidisipliner Keilmuan Vol. 2 No. 5 (2024): September
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

This research aims to analyze the appropriate marketing strategies to increase fish sales at UD. Udin Jaya. The study employs a qualitative method with a case study approach using SWOT analysis. Data were obtained through interviews with the owner of UD. Udin Jaya, employees, and customers. The results indicate that UD. Udin Jaya has a focus that allows the company to leverage its strengths and opportunities, thereby generating various strategies to enhance sales at UD. Udin Jaya.
IMPACT OF BUSINESS LEARNING AND SOCIAL MEDIA PROBLEMS ON BUSINEER INTERESTS IN STUDENTS OF THE UNIVERSITY OF MAKASSAR Imam Ahmad Syadiq; Agus Syam; Asmayanti; Muhammad Rakib; Muhammad Jufri
Jurnal Ekonomi dan Bisnis Vol. 2 No. 9 (2024): September
Publisher : ADISAM PUBLISHER

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The objective of this study is (1) to demonstrate that there is a significant influence of entrepreneurship learning on entrepreneurial interests of students of the Makassar State University Programme of Entrepreneurships Studies. (2) To demonstrate the significant impact of the use of social media on the entrepreneur interest of Students of the University of Makassar Programme. (3) To prove that there are significant influences of entreprenorship learning and social media utilization on enterprise interests. This research method uses quantitative methods and instruments used in the form of angles. The population in this study amounted to 378 students of the entrepreneurship study program of Makassar State University, taking a sample of 193 students from the total population. The data analysis used in this study uses double linear regression analysis. The results of this study show that: (1) There was a significant positive influence of entrepreneurship learning on entrepreneurial interest in students of Makassar State University's entrepreneurhood study program with a regression coefficient of 0.261. (2) There was an significant positive impact of social media use on enterprise interests of students of the Makassar state University's enterprise study programme with the regression factor of 0.375.
THE INFLUENCE OF SOCIAL MEDIA PROMOTION AND WORD OF MOUTH ON PURCHASING DECISIONS IN THE NOEMIE SNACK BUSINESS IN MAMUJU DISTRICT Nurmila Khairunnisa; Agus Syam; Asmayanti; Nur Halim; Muhammad Jufri
Jurnal Ekonomi dan Bisnis Vol. 2 No. 8 (2024): Agustus
Publisher : ADISAM PUBLISHER

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Abstract

This research aims to find out the impact of social media promotion and word of mouth on consumer purchasing decisions in the Noemie district of Mamuju business. The study adopted a quantitative method with a population consisting of customers of Noemie's grocery store, and samples of 60 customers were selected using non probability sampling. Data collection and analysis is done using IBM SPSS 24 with double linear analysis techniques. The results of this study show that: R2 determination test results showed 85.3% of independent variables have a significant impact on income. The results of the research on the T test showed that social media promotion and word of mouth had a positive influence on purchasing decisions.
Integrating Maqasid Sharia in Responsible Tourism Marketing: A Case Study of Rinding Allo Village Attractions Iradat, Muhammad Isra; Asmayanti; Syarifah Aliyah Fitrisam
LAA MAISYIR: Jurnal Ekonomi Islam Vol 12 No 1 (2025)
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/lamaisyir.v12i1.57102

Abstract

Tourism necessitates the adoption of sustainability principles to preserve the authenticity of tourism products. Rinding Allo Village, as an emerging tourist destination, has shown potential but pays limited attention to carrying capacity, thereby risking negative impacts from tourism activities. This research aims to integrate maqasid sharia into the framework of Responsible Tourism Marketing (RTM) through a case study of tourism attractions in Rinding Allo Village. Employing a qualitative approach with a case study design, data were collected through interviews, direct observation, and documentation. The data were then analyzed using a within-case analysis method, focusing on marketing planning through the segmentation, targeting, and positioning (STP) framework. The findings reveal that the tourism attractions in Rinding Allo Village have significant potential to support the integration of maqasid sharia into RTM. Specific attractions include: Rentekasimpo Waterfall, which reflects environmental preservation (hifz al-bi’ah); Buntulemo agro-tourism, which supports the maintenance of natural ecosystems (hifz al-nafs); Pangngaru dance performances, symbolizing respect and social dignity (hifz al-‘ird); and the traditional weaving of Rongkong cloth, representing the preservation of local wisdom (hifz al-‘ird). As a strategic recommendation, the development of a tourism guidebook is proposed as part of enhancing the destination’s carrying capacity and promoting responsible tourism practices aligned with Islamic ethical values.
ANALYSIS OF MARKETING STRATEGIES IN THE CULINARY BUSINESS TO IMPROVE COMPETITIVENESS AT THE NEW DONA DONY STORE Sri Wahyuni; Marhawati; Muhammad Jufri; Asmayanti; Sumiati Tahir
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

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Abstract

This research aims to analyze the 7P marketing strategy (Product, Price, Place, Promotion, People, Process, and Physical Evidence) in the culinary business, specifically at Toko Dona Dony Baru, and how these strategies affect the store's competitiveness. The research method used is a qualitative method with a case study approach. Data were collected through in-depth interviews with the store owner, direct observation, and documentation. The research results show that Toko Dona Dony Baru implements the 7P elements in its marketing strategy, with an emphasis on product quality, product packaging, product variety, affordable prices, price-quality equivalence, competitive pricing with similar products, consumer accessibility, strategic business location, sales promotion, public relations with online and direct marketing publicity, employee attitude in serving customers, adequate equipment, room appearance, and company layout. These factors significantly contribute to the improvement of the store's competitiveness in the competitive culinary market. This research provides practical insights for culinary business operators on the importance of implementing the 7P marketing strategy to achieve competitive advantage.
DEVELOPMENT OF PRODUCT PACKAGING AS BRAND IDENTITY IN THE JIHAN CAKE AND COOKIES BUSINESS IN MAKASSAR CITY Ulil Azmi Asmin; Syamsu Alam; Asmayanti
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

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Abstract

The development of MSMEs in the culinary field continues to experience growth. The simplest packaging is a container used to wrap and protect the product. In facing the tight competition in the culinary business, a strategy is needed so that a business can be recognized and remembered by consumers. One of them is to develop packaging to serve as a marketing medium through designs that showcase brand identity, thereby differentiating it from similar businesses. This research aims to create packaging designs for Jihan Cake and Cookies to enhance brand identity. The development method used is the Design Thinking method with five stages: Empathize, Define, Ideate, Prototype, and Test. The empathy stage involved field observations to identify the existing problems, the define stage involved information gathering and problem identification, and clearly defining the scope of the problem. The ideation stage involved critical, creative, and innovative thinking. The prototype stage involved printing three alternative packages to be shown to customers, and the test stage involved giving questionnaires to consumers to see which package design received the most votes and to assess the feasibility of the packaging. The results of the product feasibility testing show that the packaging of Jihan Cake and Cookies is very feasible with a high percentage of 88.5%. Based on the packaging selection results, the first packaging design received the most votes, and the owner has also agreed to use it. Thus, it can be concluded that the product packaging can serve as a marketing medium by displaying the logo, colors, and shape, thereby creating a brand identity in the physical aspects of the packaging to make it easily recognizable and memorable to consumers, distinguishing it from competitors.
The Role of Promotion in Increasing the Competitiveness of Aquaculture Businesses Biofloc Tilapia F16_AQUACULTURE Pahrul; Tahir, Sumiati; Asmayanti
International Journal of Education, Vocational and Social Science Vol. 4 No. 02 (2025): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i02.1775

Abstract

This study aims to describe the role of promotion in increasing the competitiveness of biofloc tilapia fish farming business at F16_AQUACULTURE located in Makassar City. The approach used in this study is descriptive qualitative, with data collection methods through in-depth interviews and direct observation of business managers and employees. The results of the study indicate that the strategies implemented so far have focused more on product optimization and pricing, but there has been no planned and systematic promotion implementation. This has limited market reach and the absence of partnerships for large-scale product distribution. In today's digital era, promotion through social media and other digital platforms provides a huge opportunity to reach a wider consumer base. Promotional strategies such as collaboration with influencers, providing seasonal discounts, loyalty programs, and creating attractive promotional content are considered to be able to increase brand awareness and drive sales. Therefore, the implementation of a more adaptive and innovative promotional strategy is needed to strengthen the competitiveness and expand the F16_AQUACULTURE market amidst increasingly fierce competition.
Marketing Channel Analysis of Chicken Eggs in Pannampu Market, Tallo District, Makassar City Asmayanti; Annisa, Andi; Azrul; Marhawati; Syam, Agus
Pinisi Journal of Entrepreneurship Review Vol. 1 No. 1 (2023): Pinisi Journal of Entrepreneurship Review (March 2023)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/pjer.v1i1.51

Abstract

In general, this research aims to describe the chicken egg marketing channel which includes marketing margins and marketing efficiency. This type of research is included in descriptive research or categorized in qualitative research methods using survey methods, namely describing, explaining and interpreting a phenomenon that occurs in an object and the data is qualitative, namely data that is described in words or sentences according to categories to obtain a conclusion. Source of data used in this research is primary data. The primary data in this study were obtained directly from interviews with several traders in Pannampu Market. The data analysis technique is qualitative, which is done when data collection takes place. In this study, a data reduction process was carried out through the observation process of the marketing channels for chicken eggs in the pannampu market. Then the data analysis was carried out from the presentation of the data obtained during the data collection process. After the analysis process, a conclusion is obtained regarding marketing channels, marketing margins, and marketing efficiency of chicken eggs in the pannampu market. First, from the results of the analysis of the chicken egg marketing channel in the pannampu market, there are two marketing channels. Marketing channel I has the highest total margin of IDR 32,000. The high margins in this marketing channel are due to the presence of shipping costs. Meanwhile, the marketing channel II is the channel with the lowest total margin, namely IDR 22,000. Based on the high and low marketing margins, marketing channel II is the most efficient marketing channel economically. But both marketing channels are all profitable.
Entrepreneurship Education as a Catalyst for Women's Economic Empowerment Asmayanti; Pahrul; Mahmuddin; Andi Anggi Kemalasari; Hasisa Haruna
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Volume 2 Issue 3 April 2025: Jurnal Sipakatau
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i3.2515

Abstract

Women's Economic Empowerment is crucial in supporting the Sustainable Development Goals. One aspect of women's economic empowerment that has been widely studied is women's involvement in entrepreneurial activities. Women have great potential to develop businesses. However, they often face barriers such as a lack of management education, access to capital, building business networks, and the persistence of community understanding that causes gender discrimination that women are not obliged to earn a living. This assumption can be an obstacle to the growth of the nation's economy. One of the efforts to overcome this is to educate the community on the importance of women's economic empowerment through Entrepreneurship Education. The purpose of entrepreneurship education for women is to encourage the national economy and improve family welfare. Economically empowered women can play a positive role in meeting personal needs, family and social activities.
Co-Authors Agus Syam Alfira Andi Anggi Kemalasari Andika Isma Annisa, Andi Arnelin Anggraini Azrul Enzel D. S. Situmorang Farah Fitria Ramadhani Hasisa Haruna HASNADIA RUSDY Imam Ahmad Syadiq Iradat, Muhammad Isra Mahmuddin Mahmuddin Marhawati Najib Muhammad Jufri Muhammad Rakib Nur Halim Nurmila Khairunnisa Pahrul, Pahrul Raden Mohamad Herdian Bhakti Sri Wahyuni Sumiati Tahir Syam, Agus Syamsu Alam Syarifah Aliyah Fitrisam Tahir, Sumiati Ulil Azmi Asmin