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All Journal Laa Maisyir Jurnal Ekonomi Islam International Journal of Education, Vocational and Social Science
Asmayanti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Integrating Maqasid Sharia in Responsible Tourism Marketing: A Case Study of Rinding Allo Village Attractions Iradat, Muhammad Isra; Asmayanti; Syarifah Aliyah Fitrisam
LAA MAISYIR: Jurnal Ekonomi Islam Vol 12 No 1 (2025)
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/lamaisyir.v12i1.57102

Abstract

Tourism necessitates the adoption of sustainability principles to preserve the authenticity of tourism products. Rinding Allo Village, as an emerging tourist destination, has shown potential but pays limited attention to carrying capacity, thereby risking negative impacts from tourism activities. This research aims to integrate maqasid sharia into the framework of Responsible Tourism Marketing (RTM) through a case study of tourism attractions in Rinding Allo Village. Employing a qualitative approach with a case study design, data were collected through interviews, direct observation, and documentation. The data were then analyzed using a within-case analysis method, focusing on marketing planning through the segmentation, targeting, and positioning (STP) framework. The findings reveal that the tourism attractions in Rinding Allo Village have significant potential to support the integration of maqasid sharia into RTM. Specific attractions include: Rentekasimpo Waterfall, which reflects environmental preservation (hifz al-bi’ah); Buntulemo agro-tourism, which supports the maintenance of natural ecosystems (hifz al-nafs); Pangngaru dance performances, symbolizing respect and social dignity (hifz al-‘ird); and the traditional weaving of Rongkong cloth, representing the preservation of local wisdom (hifz al-‘ird). As a strategic recommendation, the development of a tourism guidebook is proposed as part of enhancing the destination’s carrying capacity and promoting responsible tourism practices aligned with Islamic ethical values.
The Role of Promotion in Increasing the Competitiveness of Aquaculture Businesses Biofloc Tilapia F16_AQUACULTURE Pahrul; Tahir, Sumiati; Asmayanti
International Journal of Education, Vocational and Social Science Vol. 4 No. 02 (2025): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i02.1775

Abstract

This study aims to describe the role of promotion in increasing the competitiveness of biofloc tilapia fish farming business at F16_AQUACULTURE located in Makassar City. The approach used in this study is descriptive qualitative, with data collection methods through in-depth interviews and direct observation of business managers and employees. The results of the study indicate that the strategies implemented so far have focused more on product optimization and pricing, but there has been no planned and systematic promotion implementation. This has limited market reach and the absence of partnerships for large-scale product distribution. In today's digital era, promotion through social media and other digital platforms provides a huge opportunity to reach a wider consumer base. Promotional strategies such as collaboration with influencers, providing seasonal discounts, loyalty programs, and creating attractive promotional content are considered to be able to increase brand awareness and drive sales. Therefore, the implementation of a more adaptive and innovative promotional strategy is needed to strengthen the competitiveness and expand the F16_AQUACULTURE market amidst increasingly fierce competition.
Co-Authors Agus Syam Alfira Andi Anggi Kemalasari Andika Isma Arnelin Anggraini Enzel D. S. Situmorang Farah Fitria Ramadhani Hasisa Haruna HASNADIA RUSDY Imam Ahmad Syadiq Iradat, Muhammad Isra Mahmuddin Mahmuddin Marhawati Najib Muhammad Jufri Muhammad Rakib Nur Halim Nurmila Khairunnisa Pahrul, Pahrul Raden Mohamad Herdian Bhakti Sri Wahyuni Sumiati Tahir Syamsu Alam Syarifah Aliyah Fitrisam Tahir, Sumiati Ulil Azmi Asmin