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Asmayanti
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IMPACT OF BUSINESS LEARNING AND SOCIAL MEDIA PROBLEMS ON BUSINEER INTERESTS IN STUDENTS OF THE UNIVERSITY OF MAKASSAR Imam Ahmad Syadiq; Agus Syam; Asmayanti; Muhammad Rakib; Muhammad Jufri
Jurnal Ekonomi dan Bisnis Vol. 2 No. 9 (2024): September
Publisher : ADISAM PUBLISHER

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Abstract

The objective of this study is (1) to demonstrate that there is a significant influence of entrepreneurship learning on entrepreneurial interests of students of the Makassar State University Programme of Entrepreneurships Studies. (2) To demonstrate the significant impact of the use of social media on the entrepreneur interest of Students of the University of Makassar Programme. (3) To prove that there are significant influences of entreprenorship learning and social media utilization on enterprise interests. This research method uses quantitative methods and instruments used in the form of angles. The population in this study amounted to 378 students of the entrepreneurship study program of Makassar State University, taking a sample of 193 students from the total population. The data analysis used in this study uses double linear regression analysis. The results of this study show that: (1) There was a significant positive influence of entrepreneurship learning on entrepreneurial interest in students of Makassar State University's entrepreneurhood study program with a regression coefficient of 0.261. (2) There was an significant positive impact of social media use on enterprise interests of students of the Makassar state University's enterprise study programme with the regression factor of 0.375.
THE INFLUENCE OF SOCIAL MEDIA PROMOTION AND WORD OF MOUTH ON PURCHASING DECISIONS IN THE NOEMIE SNACK BUSINESS IN MAMUJU DISTRICT Nurmila Khairunnisa; Agus Syam; Asmayanti; Nur Halim; Muhammad Jufri
Jurnal Ekonomi dan Bisnis Vol. 2 No. 8 (2024): Agustus
Publisher : ADISAM PUBLISHER

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This research aims to find out the impact of social media promotion and word of mouth on consumer purchasing decisions in the Noemie district of Mamuju business. The study adopted a quantitative method with a population consisting of customers of Noemie's grocery store, and samples of 60 customers were selected using non probability sampling. Data collection and analysis is done using IBM SPSS 24 with double linear analysis techniques. The results of this study show that: R2 determination test results showed 85.3% of independent variables have a significant impact on income. The results of the research on the T test showed that social media promotion and word of mouth had a positive influence on purchasing decisions.
Integrating Maqasid Sharia in Responsible Tourism Marketing: A Case Study of Rinding Allo Village Attractions Iradat, Muhammad Isra; Asmayanti; Syarifah Aliyah Fitrisam
LAA MAISYIR: Jurnal Ekonomi Islam Vol 12 No 1 (2025)
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/lamaisyir.v12i1.57102

Abstract

Tourism necessitates the adoption of sustainability principles to preserve the authenticity of tourism products. Rinding Allo Village, as an emerging tourist destination, has shown potential but pays limited attention to carrying capacity, thereby risking negative impacts from tourism activities. This research aims to integrate maqasid sharia into the framework of Responsible Tourism Marketing (RTM) through a case study of tourism attractions in Rinding Allo Village. Employing a qualitative approach with a case study design, data were collected through interviews, direct observation, and documentation. The data were then analyzed using a within-case analysis method, focusing on marketing planning through the segmentation, targeting, and positioning (STP) framework. The findings reveal that the tourism attractions in Rinding Allo Village have significant potential to support the integration of maqasid sharia into RTM. Specific attractions include: Rentekasimpo Waterfall, which reflects environmental preservation (hifz al-bi’ah); Buntulemo agro-tourism, which supports the maintenance of natural ecosystems (hifz al-nafs); Pangngaru dance performances, symbolizing respect and social dignity (hifz al-‘ird); and the traditional weaving of Rongkong cloth, representing the preservation of local wisdom (hifz al-‘ird). As a strategic recommendation, the development of a tourism guidebook is proposed as part of enhancing the destination’s carrying capacity and promoting responsible tourism practices aligned with Islamic ethical values.
ANALYSIS OF MARKETING STRATEGIES IN THE CULINARY BUSINESS TO IMPROVE COMPETITIVENESS AT THE NEW DONA DONY STORE Sri Wahyuni; Marhawati; Muhammad Jufri; Asmayanti; Sumiati Tahir
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

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This research aims to analyze the 7P marketing strategy (Product, Price, Place, Promotion, People, Process, and Physical Evidence) in the culinary business, specifically at Toko Dona Dony Baru, and how these strategies affect the store's competitiveness. The research method used is a qualitative method with a case study approach. Data were collected through in-depth interviews with the store owner, direct observation, and documentation. The research results show that Toko Dona Dony Baru implements the 7P elements in its marketing strategy, with an emphasis on product quality, product packaging, product variety, affordable prices, price-quality equivalence, competitive pricing with similar products, consumer accessibility, strategic business location, sales promotion, public relations with online and direct marketing publicity, employee attitude in serving customers, adequate equipment, room appearance, and company layout. These factors significantly contribute to the improvement of the store's competitiveness in the competitive culinary market. This research provides practical insights for culinary business operators on the importance of implementing the 7P marketing strategy to achieve competitive advantage.
DEVELOPMENT OF PRODUCT PACKAGING AS BRAND IDENTITY IN THE JIHAN CAKE AND COOKIES BUSINESS IN MAKASSAR CITY Ulil Azmi Asmin; Syamsu Alam; Asmayanti
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

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Abstract

The development of MSMEs in the culinary field continues to experience growth. The simplest packaging is a container used to wrap and protect the product. In facing the tight competition in the culinary business, a strategy is needed so that a business can be recognized and remembered by consumers. One of them is to develop packaging to serve as a marketing medium through designs that showcase brand identity, thereby differentiating it from similar businesses. This research aims to create packaging designs for Jihan Cake and Cookies to enhance brand identity. The development method used is the Design Thinking method with five stages: Empathize, Define, Ideate, Prototype, and Test. The empathy stage involved field observations to identify the existing problems, the define stage involved information gathering and problem identification, and clearly defining the scope of the problem. The ideation stage involved critical, creative, and innovative thinking. The prototype stage involved printing three alternative packages to be shown to customers, and the test stage involved giving questionnaires to consumers to see which package design received the most votes and to assess the feasibility of the packaging. The results of the product feasibility testing show that the packaging of Jihan Cake and Cookies is very feasible with a high percentage of 88.5%. Based on the packaging selection results, the first packaging design received the most votes, and the owner has also agreed to use it. Thus, it can be concluded that the product packaging can serve as a marketing medium by displaying the logo, colors, and shape, thereby creating a brand identity in the physical aspects of the packaging to make it easily recognizable and memorable to consumers, distinguishing it from competitors.
The Role of Promotion in Increasing the Competitiveness of Aquaculture Businesses Biofloc Tilapia F16_AQUACULTURE Pahrul; Tahir, Sumiati; Asmayanti
International Journal of Education, Vocational and Social Science Vol. 4 No. 02 (2025): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i02.1775

Abstract

This study aims to describe the role of promotion in increasing the competitiveness of biofloc tilapia fish farming business at F16_AQUACULTURE located in Makassar City. The approach used in this study is descriptive qualitative, with data collection methods through in-depth interviews and direct observation of business managers and employees. The results of the study indicate that the strategies implemented so far have focused more on product optimization and pricing, but there has been no planned and systematic promotion implementation. This has limited market reach and the absence of partnerships for large-scale product distribution. In today's digital era, promotion through social media and other digital platforms provides a huge opportunity to reach a wider consumer base. Promotional strategies such as collaboration with influencers, providing seasonal discounts, loyalty programs, and creating attractive promotional content are considered to be able to increase brand awareness and drive sales. Therefore, the implementation of a more adaptive and innovative promotional strategy is needed to strengthen the competitiveness and expand the F16_AQUACULTURE market amidst increasingly fierce competition.
PRODUCT DIVERSIFICATION AND E-COMMERCE MARKETING IN AN EFFORT TO INCREASE SALES (USAHA ALFIRA HENNA ART BUSINESS) ALFIRA; MUHAMMAD JUFRI; SUMIATI TAHIR; ASMAYANTI; ANDIKA ISMA
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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Abstract

With the advancement of time and internet technology, business actors are encouraged to adapt and seize existing opportunities, one of which is the utilization of Shopee's e-commerce with attractive features that can support a wider market share. Additionally, to meet consumer desires, a business needs to innovate through product development, one of which is product diversification, a business development strategy to expand product reach, prepare new markets, and reduce business risks. This research aims to examine Product Diversification and E-Commerce Marketing in Efforts to Increase Sales of Alfira Henna Art Business. The research method used is qualitative descriptive with a focus on the study of Concentric Diversification and E-Commerce Marketing Features of Shopee. The analysis stages include market trend research, new product development, and product trials with 3 Henna Artist informants to obtain responses regarding the launched products in terms of product quality, product durability, suggestions, and feedback from informants, resulting in the final product development with the addition of products on Shopee e-commerce. The research results show that the new Henna product development through concentric diversification, Amora White Henna and Amora Nude Henna products, aligns with consumer desires, receives positive responses regarding quality differentiation from competitors, and utilizes Shopee e-commerce marketing features used by Alfira Henna Art Business such as Store Promotions, Discount Packages, Follow Store Vouchers, Discount Packages, and Shopee Ads. This also expands the market reach and increases the sales reach of Alfira Henna Art Business compared to before. Thus, it can be concluded that Product Diversification through concentric diversification, namely Amora White Henna and Amora Nude Henna, aligns with consumer needs, and the E-Commerce Marketing Features of Shopee have proven effective in reaching a broader market share and driving the growth of Alfira Henna Art business.
THE UTILIZATION OF QRIS IN THE ES TELER 88 BUSINESS IN RAPPOCINI DISTRICT, MAKASSAR CITY ENZEL D. S. SITUMORANG; AGUS SYAM; ASMAYANTI; MUHAMMAD JUFRI; SUMIATI TAHIR
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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This study aims to examine the use of QRIS (Quick Response Code Indonesian Standard) as a digital payment method at Es Teler 88, a business located in Rappocini District, Makassar City. The focus of the study includes the ease of payment for customers, benefits for business owners (merchants), and the positive and negative impacts of QRIS implementation on business operations. This study employs a qualitative descriptive approach with data collection techniques including in-depth interviews, direct observation, and documentation. The results of the study indicate that the use of QRIS provides convenience, speed, and a sense of security in transactions for customers. For business operators, QRIS enhances the modern image of the business, reduces the risk of counterfeit money, facilitates automatic financial record-keeping, and improves efficiency in transaction management. However, some challenges such as technical issues and administrative fees remain as challenges that need to be addressed.
IMPLEMENTATION OF BUSINESS MODEL CANVAS AS A BUSINESS DEVELOPMENT STRATEGY IN MICRO, SMALL AND MEDIUM ENTERPRISES NYEMILINYUKS.ID IN MAKASSAR CITY FARAH FITRIA RAMADHANI; AGUS SYAM; ASMAYANTI; MUHAMMAD JUFRI; SUMIATI TAHIR
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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Abstract

A high number of MSMEs should absorb a lot of labor. However, the reality is that some MSMEs are still unable to absorb labor. This happens because many MSMEs do not experience development in their business operations. The development of a business is determined by the ability to plan and implement strategies, as strategies require business owners to think long-term and improve all implementations in a more orderly manner. This research aims to implement the right strategy for the business Nyemilinyuks.id, with the hope of developing the operational aspects of the business being run. The strategic method that will be applied is the Business Model Canvas, which consists of 9 elements: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. This research is a descriptive (exploratory) qualitative study. Where the object of the study is the Business Model Canvas. This research uses the unit of analysis, which consists of several individuals from the Nyemilinyuks.id business. The type of data examined is qualitative data, which is primary data obtained thru direct observation and direct question-and-answer interviews with the relevant parties, namely the business owner, employes, and consumers of Nyemilinyuks.id. This research employs the purposive sampling method, which deliberately determines or selects the respondents to be studied. The total number of samples is 7 people. The result of this research is to improve and add several elements of the Business Model Canvas (BMC) applied by Nyemilnyuks after analysis, where there are several elements that need to be improved to enhance business operations, help increase product sales, and achieve sales targets, including customer segments, value propositions, customer relationships, channels, key activities, and key partners.
THE INFLUENCE OF ENTREPRENEURIAL KNOWLEDGE AND CREATIVITY ON THE ENTREPRENEURIAL INTEREST OF TWELFTH GRADE STUDENTS AT UPT SMA NEGERI 3 SIDENRENG RAPPANG HASNADIA RUSDY; MUHAMMAD JUFRI; ASMAYANTI; AGUS SYAM; SUMIATI TAHIR
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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Abstract

The purpose of this study was to determine the effect of entrepreneurial knowledge and creativity on entrepreneurial interest in class XII students of SMA Negeri 3 Sidenreng Rappang. The independent variables in this study are entrepreneurial knowledge and creativity while the dependent variable is entrepreneurial interest. The population in this study were all class XII students of SMA Negeri 3 Sidenreng Rappang for the period of 289 students. While the sample in this study was 75 respondents using random sampling technique. Data collection was carried out by distributing a list of questions (questionnaires) to respondents. The data analysis technique used was multiple linear regression analysis using SPSS software. Based on the results of the analysis and discussion, it can be concluded that: The Entrepreneurial Knowledge variable (X1) partially influences the dependent variable, namely Entrepreneurial Interest (Y). Furthermore, the Creativity variable has a partial effect on the dependent variable, namely Entrepreneurial Interest (Y). The Entrepreneurial Knowledge variable (X1) and Creativity (X2) simultaneously influence the dependent variable, Interest in entrepreneurship (Y).
Co-Authors Agus Syam Alfira Andi Anggi Kemalasari Andika Isma Arnelin Anggraini Enzel D. S. Situmorang Farah Fitria Ramadhani Hasisa Haruna HASNADIA RUSDY Imam Ahmad Syadiq Iradat, Muhammad Isra Mahmuddin Mahmuddin Marhawati Najib Muhammad Jufri Muhammad Rakib Nur Halim Nurmila Khairunnisa Pahrul, Pahrul Raden Mohamad Herdian Bhakti Sri Wahyuni Sumiati Tahir Syamsu Alam Syarifah Aliyah Fitrisam Tahir, Sumiati Ulil Azmi Asmin