HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis
Vol. 2 No. 9 (2024): September

ANALISIS PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN PADA PERUSAHAAN J&T EXPRESS DI KOTA TIMIKA

Fitalis Tappi (Unknown)
Stepanus Sandy (Unknown)



Article Info

Publish Date
23 Sep 2024

Abstract

This study aims to determine the effect of service quality on loyalty through customer satisfaction at the J&T Express company in Timika City. The research method used in this study is by using the associative method, and the data collection technique used is a questionnaire. The researcher used path analysis to analyze the effect of service quality on loyalty through customer satisfaction at the J&T Express company in Timika City. The results of the study showed that Tangibility, reliability, assurance had an effect on customer satisfaction. While Responsiveness and empathy did not affect customer satisfaction. Tangibility, reliability, assurance had an effect on customer loyalty. While Responsiveness and empathy had no effect on customer loyalty. There was no effect of customer satisfaction on loyalty. Tangibility, responsiveness, and empathy had no effect on loyalty through customer satisfaction. While Reliability and assurance had an effect on loyalty through customer satisfaction.

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Journal Info

Abbrev

hms

Publisher

Subject

Religion Humanities Education Public Health Social Sciences

Description

jurnal peer-review, dan mengkhususkan diri dalam penelitian lapangan dan kajian referensi yang berkaitan dengan Humaniora, ilmu pengetahuan, dan bisnis. Lingkup bidang pada jurnal ini yaitu bidang Humaniora meliputi: Bahasa dan Linguistik, Sejarah, Sastra, Seni Pertunjukan, Filsafat, Agama, Seni ...