PENGARUH PROMOSI ONLINE, HARGA, DAN BRAND AMBASSADOR KOREA TERHADAP MINAT BELI ULANG (STUDI PADA KONSUMEN SCARLETT WHITENING DI LOMBOK TENGAH)

Puspa Indah Ridha Asmara, Cahyani
Damayanti, Dila

Referensi : Jurnal Ilmu Manajemen dan Akuntansi
Vol 12, No 1 (2024)

Studying the effect of online promotions, prices, and a Korean brand ambassador on Central Lombok residents' interest in repurchasing Scarlett Whitening was the primary goal of this research. This research used a quantitative approach with a purposive sampling strategy of 100 respondents, a questionnaire as its research instrument, and SPSS for data testing. This study found that online promotion, prices, and the Korean brand ambassador had a positive and significant impact on Scarlett's whitening rebuying interest in Central Lombok by 52.7%, with the remaining 42.3% influenced by variables not included in this study.