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All Journal Referensi : Jurnal Ilmu Manajemen dan Akuntansi
Puspa Indah Ridha Asmara, Cahyani
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Economics, Econometrics & Finance

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PENGARUH PROMOSI ONLINE, HARGA, DAN BRAND AMBASSADOR KOREA TERHADAP MINAT BELI ULANG (STUDI PADA KONSUMEN SCARLETT WHITENING DI LOMBOK TENGAH) Puspa Indah Ridha Asmara, Cahyani; Damayanti, Dila
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 12, No 1 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v12i1.5707

Abstract

Studying the effect of online promotions, prices, and a Korean brand ambassador on Central Lombok residents' interest in repurchasing Scarlett Whitening was the primary goal of this research. This research used a quantitative approach with a purposive sampling strategy of 100 respondents, a questionnaire as its research instrument, and SPSS for data testing. This study found that online promotion, prices, and the Korean brand ambassador had a positive and significant impact on Scarlett's whitening rebuying interest in Central Lombok by 52.7%, with the remaining 42.3% influenced by variables not included in this study. 
Co-Authors Dila Damayanti