Jurnal Applied Research in Management and Business
Vol. 4 No. 1 (2024): Juni 2024

PENGARUH KEPEMIMPINAN DIGITAL PADA KEUNGGULAN BERSAING GENERASI Z JAWA TENGAH

Zuhrufillah, Irfani (Unknown)
Putri, Puspita Lianti (Unknown)

Article Info

Publish Date
30 Jul 2024

Abstract

Digital Leadership which able to accommodate current digital activities, is one of the variables that can build competitive advantage. The aims of this research is to test the influence of digital leadership in competitive advantage on generation Z. The hypothesis testing method uses simple linear regression because it only has one independent variable, Digital Leadership, which is then tested on the dependent variable, Competitive Advantage. The results obtained show that Digital Leadership has a significant positive influence on Competitive Advantage. In future research, the author suggests that testing needs to add other independent variables, such as innovative work behavior.

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Journal Info
Jurnal Applied Research in Management and Business
Website

Abbrev

arimbi

Publisher

Universitas Nasional Karangturi

Subject

Economics, Econometrics & Finance

Description

Applied Research in Management and Business atau yang dikenal dengan sebutan ARIMBI merupakan sebuah wadah bagi para peneliti yang ingin mempublikasikan hasil temuan kepada masyarakat luas. ARIMBI mempunyai komitmen untuk memberikan pembaharuan hasil temuan ilmiah yang bersifat Ekonomi dan Bisnis ...