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All Journal Jurnal Applied Research in Management and Business Jurnal Ilmu Komputer dan Teknologi (IKOMTI) UNNES International Conference on ELTLT
Zuhrufillah, Irfani
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Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Engaging Young Learners to Study English Through Storytelling Using E-Storybook Pujiani, Tri; Zuhrufillah, Irfani; Sukmawati, Ida Dian; Yani, Riski Fitri
The Proceedings of English Language Teaching, Literature, and Translation (ELTLT) Vol. 11 (2022)
Publisher : The Proceedings of English Language Teaching, Literature, and Translation (ELTLT)

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Abstract

Teaching English to young learners is somehow challenging. They have unique characteristics such as being very active, easily getting bored and being distracted. The teachers are required to be creative in designing the lesson. Storytelling can be a powerful technique in teaching language to young learners. With the advance in digital technology, an e-storybook offers a new experience of a reading story. It offers opportunities to enjoy animations, hear and follow along with text using the read-aloud feature, and engage with interactive options to support active readers. This study aimed to find out the effectiveness of the storytelling technique using e-storybook in increasing young learners' learning engagement in English class. This study was a case study conducted in a kindergarten in Purwokerto. The data was collected through observation and interviews. The finding revealed that the students displayed higher enthusiasm during the storytelling activity. Moreover, the use of an e-storybook enabled the students re-read the story independently and actively control their reading pace to increase their understanding. The result of the study showed an increase in students' vocabulary mastery, text comprehension, and retelling skills. This study concludes that storytelling using an e-storybook is effective to improve young learners' engagement in English class. It is expected that the result of this study may give insight into teaching English to young learners practice.
PENGARUH KEPEMIMPINAN DIGITAL PADA KEUNGGULAN BERSAING GENERASI Z JAWA TENGAH Zuhrufillah, Irfani; Putri, Puspita Lianti
Applied Research in Management and Business Vol. 4 No. 1 (2024): Juni 2024
Publisher : Fakultas Ekonomi, Bisnis dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53416/arimbi.v4i1.249

Abstract

Digital Leadership which able to accommodate current digital activities, is one of the variables that can build competitive advantage. The aims of this research is to test the influence of digital leadership in competitive advantage on generation Z. The hypothesis testing method uses simple linear regression because it only has one independent variable, Digital Leadership, which is then tested on the dependent variable, Competitive Advantage. The results obtained show that Digital Leadership has a significant positive influence on Competitive Advantage. In future research, the author suggests that testing needs to add other independent variables, such as innovative work behavior.
Model Sistem Pendukung Keputusan untuk Strategi Pemasaran Digital UMKM Handmade: Sebuah Pendekatan Konseptual Berbasis DEAHP Zuhrufillah, Irfani
Jurnal IT UHB Vol 6 No 2 (2025): Jurnal Ilmu Komputer dan Teknologi
Publisher : Universitas Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/ikomti.v6i2.1865

Abstract

Micro, Small, and Medium Enterprises (MSMEs), particularly the handmade crafts sector, are a vital part of Indonesia’s economy with significant potential but face challenges in digital marketing and capital access. This study proposes a Decision Support System (DSS) model combining Analytical Hierarchy Process (AHP) and Data Envelopment Analysis (DEA) to assist MSME actors in selecting effective digital marketing strategies. AHP is used to determine priority weights of key marketing criteria such as cost, market reach, and customer satisfaction. These weights serve as constraints in an input-oriented DEA model to measure the relative efficiency of digital marketing alternatives: social media, marketplaces, and official websites. Optimization results indicate that marketplaces achieve the highest efficiency score (1.00), followed by official websites (0.95) and social media (0.83). With DSS, business owners can develop more targeted and sustainable marketing strategies based on objective data. This DEAHP approach offers a systematic, data-driven framework for decision-making in digital marketing for handmade MSMEs, particularly in Kota Luwuk, supporting enhanced competitiveness and marketing performance. The model serves as a conceptual foundation for further empirical research. The aim of this research is to provide an understanding of how the application of an AHP and DEA-based decision support system can assist SMEs in designing more efficient digital marketing strategies.
Co-Authors Putri, Puspita Lianti Sukmawati, Ida Dian Tri Pujiani Yani, Riski Fitri