<![CDATA[Bangsring Village is a coastal area adjacent to the Bali Strait. This area has significant fishing potential and natural beauty, including underwater and beach scenery. However, all this beauty is only known to local tourists. To address this, a website called Smart Fisheries Village (SFV) Bangsring was created to serve as a promotional and informational medium for visitors. The website provides a wealth of information, ranging from fisheries education, tourism education, accommodation, culinary options, to travel. This research focuses on the UI/UX design of the tourism education section using the Design Thinking method, which includes the stages of empathize, define, ideate, prototype, and test. The research resulted in a UI/UX design that meets user needs. It can be concluded that tourists find it easier to obtain information, which can enhance the promotion of tourism that may not have been well-known before.]]>
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