Jurnal Multidisiplin Madani (MUDIMA)
Vol. 4 No. 7 (2024): July 2024

Kisarasa Youtube Channel's Gastronomic Storytelling: A Narrative Paradigm Study

Wahyudi, Sulistiyo Joko (Unknown)
Rahmanto, Andre Noevi (Unknown)
Naini, Albert Muhammad Isrun (Unknown)

Article Info

Publish Date
30 Jul 2024

Abstract

Consumer preferences for food and drinks have now changed. Consumers are now emphasizing emotional needs and the stories behind culinary products. Consumers are interested in the origin of raw materials, manufacturing techniques, and the values instilled by producers, thereby creating an emotional connection with the food they consume. Social media such as Instagram, TikTok, and YouTube are crucial in introducing new culinary trends and unique dining experiences. In particular, food vloggers on YouTube use the platform to share their gastronomic storytelling. This qualitative research uses a content analysis approach with narrative paradigm theory to analyze how the structure and accuracy of gastronomic storytelling on YouTube provide information about culinary products while enriching viewers' emotional and intellectual understanding of gastronomy

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Journal Info
Jurnal Multidisiplin Madani (MUDIMA)
Website

Abbrev

mudima

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Journal Description Jurnal Multidisiplin Madani (MUDIMA) adalah adalah jurnal multidisiplin yang diterbitkan oleh Formosa Publisher. Jurnal Multidisiplin Madani (MUDIMA) terbit setiap bulan (monthly). Jurnal Multidisiplin Madani (MUDIMA)merupakan jurnal peer review, open access, dan ilmiah yang ...