Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Multidisiplin Madani (MUDIMA)
Wahyudi, Sulistiyo Joko
Unknown Affiliation
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Kisarasa Youtube Channel's Gastronomic Storytelling: A Narrative Paradigm Study Wahyudi, Sulistiyo Joko; Rahmanto, Andre Noevi; Naini, Albert Muhammad Isrun
Jurnal Multidisiplin Madani Vol. 4 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v4i7.10370

Abstract

Consumer preferences for food and drinks have now changed. Consumers are now emphasizing emotional needs and the stories behind culinary products. Consumers are interested in the origin of raw materials, manufacturing techniques, and the values instilled by producers, thereby creating an emotional connection with the food they consume. Social media such as Instagram, TikTok, and YouTube are crucial in introducing new culinary trends and unique dining experiences. In particular, food vloggers on YouTube use the platform to share their gastronomic storytelling. This qualitative research uses a content analysis approach with narrative paradigm theory to analyze how the structure and accuracy of gastronomic storytelling on YouTube provide information about culinary products while enriching viewers' emotional and intellectual understanding of gastronomy
Co-Authors Andre Noevi Rahmanto Naini, Albert Muhammad Isrun