Formosa Journal of Multidisciplinary Research (FJMR)
Vol. 3 No. 8 (2024): August 2024

Factors Influencing Customer Satisfaction in the Hospitality Industry: A Case Study of Hotel Morina Malang

Adrianto, Nathanael Abel (Unknown)
Pasla, Peter Remy Yosy (Unknown)
Widyaningrum, Santi (Unknown)



Article Info

Publish Date
06 Aug 2024

Abstract

The tourism industry in Indonesia has shown significant growth over the years, with Malang being one of the popular destinations. Hotel Morina Malang strives to provide the best service to its guests. This study aims to analyze the influence of service quality, hotel facilities, and pricing on customer satisfaction at Hotel Morina Malang. By understanding these factors, the hotel's management can formulate effective strategies to enhance customer satisfaction and competitive positioning. A quantitative approach was used, collecting data through questionnaires from hotel guests. The results indicate that all three factors significantly impact customer satisfaction.

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Journal Info

Abbrev

fjmr

Publisher

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

Description

Formosa Journal of Multidisciplinary Research (FJMR) is a multidisciplinary journal published by Formosa Publisher. Formosa Journal of Multidisciplinary Research (FJMR) is published every month (monthly). Formosa Journal of Multidisciplinary Research (FJMR) is a peer reviewed, open access, and ...