Cakrawala Ekonomi dan Keuangan
Vol 31 No 2 (2024): Juli- Desember

THE INFLUENCE OF THE DEVELOPMENT OF THE DIGITAL CREATIVE ECONOMY ON THE CONSUMPTIVE BEHAVIOR OF YOUNG WOMEN

Didon Pramandhita, Didon Pramandhita (Unknown)
Asep Saifudin, Asep Saifudin (Unknown)
Henny Risnawaty, Henny Risnawaty (Unknown)
Moedigdo Sigit Prakoso , Moedigdo Sigit Prakoso (Unknown)

Article Info

Publish Date
01 Jul 2024

Abstract

This study aims to analyze the digital creative economy's influence on young women's consumptive behavior. With the development of technology and the internet, young women are increasingly exposed to various digital content influencing their lifestyles and consumption patterns. Data were obtained through a survey involving young women aged 15-18 years in the Jatiranggon sub-district, Jatisampurna district, Bekasi city. The results of the study showed a significant correlation between exposure to digital creative economy content and increased consumptive behavior in young women.

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Journal Info
Cakrawala Ekonomi dan Keuangan
Website

Abbrev

cakrawala

Publisher

Institut Bisnis dan Komunikasi Swadaya

Subject

Economics, Econometrics & Finance

Description

Jurnal Cakrawala Ekonomi dan Keuangan : Jurnal Ekonomi, Manajemen dan Bisnis merupakan forum pertukaran ilmiah bagi akademisi, praktisi, dan peneliti independen. Jurnal ini diterbitkan secara berkala dua kali dalam setahun, yaitu pada bulan Januari, Juli . Tujuannya adalah untuk menyebarluaskan ...