Jurnal Abdimas Bina Bangsa
Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa

PENERAPAN EDUTECH MELALUI DIGITAL MARKETING PADA SANTRI DI PESANTREN SIROJUL HUDA

Aryani, Lina (Unknown)
Matondang, Nurhafifah (Unknown)
Sufyati, Sufyati (Unknown)



Article Info

Publish Date
03 Aug 2024

Abstract

The large role of MSMEs in the growth of the Indonesian economy. The results of products that have been produced are better known to the public, so it is necessary to immediately carry out marketing, both conventional marketing and digital marketing. Digital marketing is a promotional activity for a brand or product using digital media connected to the internet. Partners are students at the Sirojul Huda Islamic Boarding School which is located in East Bogor District, Bogor City. There are several obstacles to the chosen object, such as the students have never received additional knowledge about how to start a business and the application of technology as a marketing medium. PKM activities aim to increase knowledge of marketing technology using digital media for the students of Pondok Sirojul Huda. The method of implementing service is carried out in several stages, namely preparation, implementation, evaluation and reporting. The results of the service activities provide insight for the students so that they are better prepared to determine their business and make it easier for the students to market their products through digital marketing. The conclusion of this service activity is providing new knowledge and skills for students in digital media

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Journal Info

Abbrev

jabb

Publisher

Subject

Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Description

Jurnal Abdimas Bina Bangsa (JABB) teregistrasi dengan nomor p-ISSN: 2722-936X dan e-ISSN: 2722-9394. Merupakan Jurnal yang berisi artikel-artikel ilmiah yang meliputi bidang Pengabdian kepada Masyarakat yang dikelola oleh Lembaga Penelitian dan Pengabdian pada Masyarakat (LP2M) Universitas Bina ...