This study began with the differences in research results on the relationship between distributor competence and distributor performance. By using the theory of resource advantage, we developed distributional commitment as a way to overcome this gap. The sample used was 115 respondents using non-probability sampling techniques and Structural Equation Modeling analysis techniques. The results of the study explain that distributor competence, information sharing has a significant effect on distributional commitment which ultimately has a significant effect on distributor channel performance.
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