Jurnal Ekonomi
Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024

Factors Affecting The Success Of Women’s SMEs In The Digital Era: A Systematic Literature Review

Suharyati, Suharyati (Unknown)
Handayani, Tati (Unknown)



Article Info

Publish Date
15 Aug 2024

Abstract

This study conducts a systematic review of the literature on the success factors of women entrepreneurs in the digital era through bibliometric analysis and research mapping. From the 724 records identified, 86 articles were evaluated and analyzed, showing significant contributions from countries such as the United Kingdom and the United States. The methodology followed six stages of systematic review, including field mapping, comprehensive searching, quality assessment, data extraction, synthesis, and report writing. The results identified 57 main topics and generated 126 indicators grouped into ten interrelated major categories and the challenges and opportunities in female entrepreneurship. This study finds that access to finance, entrepreneurial skills, a supportive business environment, digital competence, and socio-cultural support significantly influence the success of women MSMEs. Digital transformation enables female MSMEs to reach broader markets, access alternative financing, and enhance operational efficiency and innovation.

Copyrights © 2024






Journal Info

Abbrev

Ekonomi

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts ...