Jurnal Sistem Informasi, Akuntansi dan Manajemen
Vol. 3 No. 3 (2023): SINTAMA: Jurnal Sistem Informasi, Akuntansi, dan Manajemen (Sept 2023)

Analisis Aspek Lingkungan dan Aspek Pemasaran Pada Usaha Quality Friend Chicken

Annisa (Unknown)
Ester (Unknown)
Erina (Unknown)
Yunita (Unknown)



Article Info

Publish Date
30 Sep 2023

Abstract

Quality Fried Chicken is a fast food restaurant that serves chicken products and other products related to chicken meat. The high growth of fast food restaurants in Indonesia will create competition among fast food restaurants in providing good products and services to consumers. Quality Fried Chicken must know aspects of its environment by maintaining cleanliness of good product and service quality if Quality Fried Chicken does not want its customers to move to other restaurants. To improve service quality, Quality Fried Chicken provides delivery service facilities to provide convenience to consumers who are reluctant to queue on location. The analysis technique used in this research is quantitative using interview and interview methods. This study also uses qualitative data analysis techniques, SWOT analysis techniques, and Potential Demand Projection Techniques (Trend Method).

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Journal Info

Abbrev

sintamai

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

The research studies contained in Jurnal Sistem Informasi, Akuntansi dan Manajemen (SINTAMA) are the areas of Financial Accounting and Capital Market (AKPM), Management Accounting and Behavior, Information Systems, Auditing, and Professional Ethics, Taxation (PPJK), Syariah Accounting (AKSR), ...