Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah
Vol 8, No 1 (2022)

Pengaruh Iklan, Diskon dan Teman Sebaya Terhadap Impulse Buying Dalam Pembelian Produk Fashion

Harpepen, Andi (Unknown)

Article Info

Publish Date
04 Apr 2024

Abstract

This study aims to determine the effect of advertising, discounts and peers on impulse buying in the purchase of Fashion Products, with a sample of 99 students of IAIN Bengkulu. The analysis technique used in this research is multiple linear regression. The results showed that partially advertising, discounts and peers have an effect on impulse buying, while simultaneously advertising, discounts, and peers have an effect on Impulse Buying with a large effect of 63.2% and 36.8% influenced by other factors outside the study

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Journal Info
Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah
Website

Abbrev

Al-Intaj

Publisher

Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Subject

Religion Economics, Econometrics & Finance

Description

Focus Al Intaj : Jurnal Ekonomi dan Perbankan Syariah is designed to provide a forum for researchers who focus on Islamic economics and banking, covering current issues in Islamic economics and banking, Islamic philanthropy, and Islamic finance. Scope The scope of this journal includes: 1. Islamic ...