International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Vol. 2 No. 8 (2023): JULY

THE EFFECT OF DISTRIBUTION COST, DISTRIBUTION CHANNELS AND MARKETING CHANNELS ON THE SALES VOLUME OF MIE SEDAAP ON PT. ADR WING GROUP LHOKSEUMAWE CITY

Muhammad Rizki (Unknown)
Adnan (Unknown)

Article Info

Publish Date
14 Jul 2023

Abstract

This study aims to determine how the effect of distribution costs, distribution channels, and marketing channels on the sales volume of Mie Sedaap at PT. ADR Wings Group in Lhokseumawe City. The data used in this study was primary data by distributing questionnaires to 90 respondents. The data analysis technique used in this study is multiple linear regression analysis consisting of data instrument tests, classical assumption tests, and hypothesis testing using SPSS software version 26. The results showed that distribution costs, distribution channels, and marketing channels had a positive and significant effect on the sales volume of Mie Sedaap at PT. ADR Wings Group in Lhokseumawe City.

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Journal Info
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Website

Abbrev

ijset

Publisher

CV. RADJA PUBLIKA

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education

Description

International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in ...