Cakrawala Repositori Imwi
Vol. 6 No. 6 (2023): Cakrawala Repositori IMWI

Utilization Of 'Aquajaya X Aquariset' Youtube Account As A Means Of Educating Aquascapers

Bimo Berdiarto Jokoniko (Unknown)
Megawati (Institut Komunkasi dan Bisnis LSPR)
Aditya Winarto (Institut Komunkasi dan Bisnis LSPR)



Article Info

Publish Date
02 Jan 2024

Abstract

This research starts from the evolving technological phenomenon which causes human activities that depend on the internet in several aspects of life. Advances in technology make helping people for easier to find and to get the entertainment they are want and even get information through social media. The development of technology has made many people explore hobbies, one of which is Aquascapse. The aquascape hobby is made into content that provides information or education for hobbyists. Based on this background, the researcher conducted a study on how AquaJaya x AquaRiset uses YouTube as an educational tool. Main of purpose in this study is to specify of using YouTube as educational advice for Aquascapers. To answer this study, researchers used the social information processing theory put forward by Littlejohn & Foss. This study used a descriptive qualitative method with semi-structured interviews with 1 resource person as the owner of the AquaJaya x AquaRiset YouTube account content, 3 sources as viewers and subscribers of the account. The conclution of this paper it can be concluded that the AquaJaya x AquaRiset YouTube account applies the values of social information processing theory and educational provision to Aquascapers.

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Journal Info

Abbrev

cakrawala

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Cakrawala Repositori IMWI focuses on publishing original research articles, reviewing articles from contributors, and current issues relating to Economics, Business and Management. The main purpose of the journal is to provide a platform for scholars, academics, and researchers to share ...