Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Pengaruh Custemer Value, Custemer Relationship Management, serta Custemer Experience terhadap Custemer Loyalty Debitur Lending yang terdapat di Bank OCBC NISP Cabang Purwakarta

Purnomo, Eddy (Unknown)
Hartelina, Hartelina (Unknown)
Nadeak, Banuara (Unknown)

Article Info

Publish Date
03 Nov 2024

Abstract

This research aims to analyze the influence of customer value on customer loyalty, determine and analyze the influence of customer relationship management on customer loyalty, and determine and analyze the influence of customer experience on customer loyalty for lending debtors. The method used in this research is descriptive verification. With this type of associative research. The population used in this research is Bank OCBC NISP Purwakarta branch customers. The results of this research show that customer value influences the loyalty of lending debtors. Customer relationships influence loyal customers of lending debtors, customer experience has an influence on customer loyalty of lending debtors at OCBC NISP bank.

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Journal Info
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Website

Abbrev

alkharaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah is a scientific journal published by Pusat Riset dan Kebijakan Strategis PRKS) of  Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in collaboration with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies ...