El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam

Pengaruh Harga dan Cita Rasa Terhadap Kepuasan Konsumen pada Kebuli Curry House Karawang

Eka Ashri Nurhamidah (Unknown)
Netti Nurlenawati (Unknown)
Dexi Triadinda (Unknown)

Article Info

Publish Date
03 Nov 2024

Abstract

“Kebuli Curry House is one of the restaurants that sells Middle Eastern specialties, namely Kebuli rice in Karawang. The purpose of this study is to understand the effect of price and taste on customer satisfaction. This research is categorized as quantitative research based on its objectives. Data was collected by distributing questionnaires to 96 respondents online and offline. The purposive sampling method was used for the sampling technique using purposive sampling conditional on the respondent having made a purchase either directly or online as well as eating food from Kebuli Curry House Karawang at least once. Furthermore, multiple linear regression analysis was performed on this data. The results show that price has an insignificant effect on customer satisfaction, while taste has a significant effect on customer satisfaction.”

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Website

Abbrev

elmal

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam mempublikasi hasil riset dan kajian terkini bidang ekonomi, keuangan, manajemen dan bisnis Islam. Mulai 2011, jurnal ini terbit tiga kali setahun setiap Maret, Juli dan November. Jurnal ini dikelola oleh Pusat Riset dan Kajian Strategis (PRKS) Masyarakat ...