Lower middle-class community awareness of halal food and the factors that influence it

Mayadis, Diki Candra
Wiliasih, Ranti
Irfany, Mohammad Iqbal

Halal Studies and Society
Vol. 1 No. 2 (2024): May 2024

The middle class forms a substantial segment of the population of Indonesia. However, it is important to recognize that individuals in the lower middle-class, due to their limited income, may have caring levels of concern about the halal status of the food they consume. Therefore, this study aimed to evaluate the awareness of the lower middle-class community regarding halal food and to identify the factors influencing this awareness. In order to achieve the stated objective, the investigation was based on primary data collected from 100 respondents in Tebet, one of the poorest districts in South Jakarta. Using descriptive statistics and logistic regression for analysis, the obtained results showed that the lower middle-class had a high level of awareness regarding halal food. fFactors such as religiosity, halal labeling, price sensitivity, gender, and income were found to significantly influence this awareness.