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All Journal Halal Studies and Society
Mayadis, Diki Candra
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Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Social Sciences

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Lower middle-class community awareness of halal food and the factors that influence it Mayadis, Diki Candra; Wiliasih, Ranti; Irfany, Mohammad Iqbal
Halal Studies and Society Vol. 1 No. 2 (2024): May 2024
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.1.2.38-42

Abstract

The middle class forms a substantial segment of the population of Indonesia. However, it is important to recognize that individuals in the lower middle-class, due to their limited income, may have caring levels of concern about the halal status of the food they consume. Therefore, this study aimed to evaluate the awareness of the lower middle-class community regarding halal food and to identify the factors influencing this awareness. In order to achieve the stated objective, the investigation was based on primary data collected from 100 respondents in Tebet, one of the poorest districts in South Jakarta. Using descriptive statistics and logistic regression for analysis, the obtained results showed that the lower middle-class had a high level of awareness regarding halal food. fFactors such as religiosity, halal labeling, price sensitivity, gender, and income were found to significantly influence this awareness.
Co-Authors Mohammad Iqbal Irfany Ranti Wiliasih