Halal Studies and Society
Vol. 1 No. 2 (2024): May 2024

Factors influencing intention of lodging service entrepreneurs to run sharia lodging service business

Aulia, Almas Jilan (Unknown)
Wiliasih, Ranti (Unknown)

Article Info

Publish Date
23 Mar 2024

Abstract

Sembungan Village is a predominant Muslim community that won the Pioneer Tourism Village Category at the 2022 Indonesia Tourism Village Award. The strong community backing offers great opportunities for developing halal tourism in the village. Therefore, this study aimed to analyze the factors influencing intention of lodging business actors to operate their business based on Sharia principles in Sembungan Village. By using multiple regression analysis of data from 35 business actors, religiosity and attitudes toward behavior were identified as the main factors influencing intention. The results showed the importance of strengthening religious values and encouraging positive attitudes in promoting and developing Sharia lodging in tourism village.

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Journal Info
Halal Studies and Society
Website

Abbrev

hass

Publisher

Institut Pertanian Bogor

Subject

Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Social Sciences

Description

Halal Studies and Society (HaSS) is a journal of multidisciplinary and communication media as well as a means of ongoing discussion on relevant issues based on Halal specifications. In a global context, the halal issue is no longer limited to Muslims or certain religions. But, it has become a trend ...