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All Journal Halal Studies and Society
Aulia, Almas Jilan
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Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Social Sciences

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Factors influencing intention of lodging service entrepreneurs to run sharia lodging service business Aulia, Almas Jilan; Wiliasih, Ranti
Halal Studies and Society Vol. 1 No. 2 (2024): May 2024
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.1.2.14-18

Abstract

Sembungan Village is a predominant Muslim community that won the Pioneer Tourism Village Category at the 2022 Indonesia Tourism Village Award. The strong community backing offers great opportunities for developing halal tourism in the village. Therefore, this study aimed to analyze the factors influencing intention of lodging business actors to operate their business based on Sharia principles in Sembungan Village. By using multiple regression analysis of data from 35 business actors, religiosity and attitudes toward behavior were identified as the main factors influencing intention. The results showed the importance of strengthening religious values and encouraging positive attitudes in promoting and developing Sharia lodging in tourism village.
Co-Authors Ranti Wiliasih