JEM : Jurnal Equilibrium Manajemen
Vol 9 No 1 (2023): Vol 9 No 1 (2023): Jurnal Equilibrium Manajemen (JEM)

STUDI MINAT PENGGUNAAN QUICK RESPONSE INDONESIA STANDARD (QRIS) BAGI UMKM DI KOTA PONTIANAK

Rianti Ardana Reswari (Fakultas Ekonomi dan Bisnis)
Cesy Iola Kariza (Fakultas Ekonomi dan Bisnis)



Article Info

Publish Date
20 May 2023

Abstract

The utilization of recent technology for MSME players is a crucial step for building business resilience. The initial purpose of this research is to grasp the effect of the model expansion of Unified Theory of Technology Use Acceptance (UTAUT) and user trust in adopting digital payment system known as Quick Response Indonesia Standard (QRIS) particularly on MSMEs actor located in Pontianak. The aim of research is to examine the MSMEs behavioural intention in adapting the QRIS payment system. The research methodology employed is quantitative research. Primary data is the result from obtaining the data through answered multiple-choice questionnaire filled by the respondents. Purposive sampling technique is selected to meet the research objectives by determine the respondents’ characteristics which is MSMEs actor that aware of QRIS payment system mechanism however remain not utilize it. The research model will be calculated using Warp PLS 7.0 as statistical Structural Equation Model (SEM) analysis tools. It was found that MSME actors were not influenced by social influence in generating interest in using the QRIS payment system in business processes.

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Journal Info

Abbrev

equalibrium

Publisher

Subject

Economics, Econometrics & Finance Social Sciences Other

Description

Jurnal Equilibrium Manajemen adalah jurnal terbitan khusus Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Panca Bhakti yang diperuntukkan bagi dosen dan Mahasiswa yang berkepentingan untuk mempublikasi penelitiannya yang bertujuan untuk memberikan kontribusi dalam informasi hasil riset ...