Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Pengaruh Strategi Promosi Sosial Media Instagram Terhadap Kepuasan Konsumen di Barbershop Athena

Adi Hardiyansah (Unknown)
Dini Yani (Unknown)
Rieke Retnosary (Unknown)

Article Info

Publish Date
02 Dec 2024

Abstract

This study aims to explore the impact of promotion strategies through Instagram social media on customer satisfaction at Athena Barbershop. Involving 342 customer respondents, data was collected through the distribution of questionnaires to assess perceptions of Instagram promotions and the level of satisfaction with the barbershop's services. This research employs a quantitative analysis, specifically simple regression analysis, with data processed using the Statistical Product and Service Solutions (SPSS) software version 27.0. The results of the study indicate that the promotion strategy using Instagram social media has a significant influence on customer satisfaction at Athena Barbershop.

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Journal Info
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Website

Abbrev

alkharaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah is a scientific journal published by Pusat Riset dan Kebijakan Strategis PRKS) of  Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in collaboration with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies ...