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All Journal Conference on Innovation and Application of Science and Technology (CIASTECH) Buana Ilmu Journal of Economics and Business Aseanomics Jurnal Buana Pengabdian International Journal of Management Research and Economics Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Rieke Retnosary
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Religion Agriculture, Biological Sciences & Forestry Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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PENERAPAN STRATEGI PENJUALAN PRODUK ORGANIK DALAM UPAYA MENINGKATKAN DAYA BELI KONSUMEN (STUDI KASUS P.T. HERO SUPERMARKET CIKAMPEK) Rieke Retnosary
BUANA ILMU Vol 1 No 1 (2016): Buana Ilmu
Publisher : Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/bi.v1i1.96

Abstract

ABSTRAK Penerapan Strategi Penjualan Organik Dalam Upaya Meningkatkan Daya Beli Konsumen dengan studi kasus di Supermarket Giant Express Cikampek di bawah P.T. Hero merupakan judul penelitian ini. Penelitian ini dilakukan untuk membuktikan fenomena-fenomena pembelian produk organik berupa sayuran dan buah-buahan yang terjadi di supermarket yang berada di kota Cikampek dengan rata-rata masyarakat berpendidikan dari SMA sampai perguruan tinggi dan berpenghasilan rata-rata menengah ke atas. Dalam proses pencarian data, peneliti melihat kurangnya antusiasme masyarakat sebagai konsumen Supermarket Giant Express Cikampek untuk membeli produk Organik. Fenomena ini diakibatkan oleh strategi penjualan yang tidak berfokus pada produk organik, kesadaran akan nilai manfaat masih dipengaruhi harga, jenis produk yang ditawarkan tidak bervariasi dan merujuk pada hasil penelitian yang dilakukan dan terdahulu, informasi sebagai strategi penjualan dan sertifikasi terhadap produk organik sangat memengaruhi daya beli konsumen. Kata Kunci : Penerapan strategi penjualan, fenomena produk organik, daya beli konsumen
SISTEM INFORMASI MANAJEMEN ASET LABORATORIUM KOMPUTER BERBASIS WEB MENGGUNAKAN MODEL WATERFALL Indri Oktapiani; April Lia Hananto; Rieke Retnosary
Conference on Innovation and Application of Science and Technology (CIASTECH) CIASTECH 2020 "Peranan Strategis Teknologi Dalam Kehidupan di Era New Normal"
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Laboratorium sebagai sarana belajar mengajar untuk menunjang aktivitas mahasiswa dan dosen di setiap kampus sangatlah penting. Akan tetapi demi mewujudkan hal itu pengelolaan laboratorium juga harus dilakukan dengan tepat agar manfaat dari laboratorium itu sendiri lebih terasa. Pengelolaan data aset di lab komputer UBP Karawang dinilai masih kurang optimal karena masih dilakukan secara manual dengan menggunakan Microsoft Office Excel. Berdasarkan permasalahan yang ada, penulis merancang sebuah sistem informasi pengelolaan aset laboratorium berbasi web yang bertujuan untuk memudahkan proses pendataan mulai dari pendataan perangkat, perpindahan perangkat, penempatan perangkat, hingga pengolahan data untuk penyusunan laporan. Metodologi yang digunakan dalam sistem ini adalah studi deskriptif perancangan sistem waterfall. Dari hasil penelitian maka terciptanya suatu sistem yang lebih efektif dalam memfasilitasi pengelolaan aset laboratorium komputer.
AUDIO VISUAL BUDIDAYA TANAMAN KOPI SANGGABUANA SEBAGAI SARANA PROMOSI PARIWISATA DESA MEKARBUANA Netti Nurlenawati; Rieke Retnosary
JURNAL BUANA PENGABDIAN Vol 5 No 1 (2023): JURNAL BUANA PENGABDIAN
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/jurnalbuanapengabdian.v5i1.3953

Abstract

Desa Mekarbuana adalah salah satu desa di Kabupaten Karawang yang memiliki potensimenjadi desa wisata, namun masih sedikit wisatawan yang berkunjung ke daerah ini.Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk memberikaninformasi tentang potensi pariwisata di Desa Mekarbuana melalui media digital.Metode pengabdian masyarakat yang digunakan adalah implementasi pembuatan videoproses budidaya tanaman dan pasca panen kopi Sanggabuana.Hasil dari pengabdian ini selain dapat menambah wawasan masyarakat tentang prosesbudidaya tanaman dan pasca panen kopi Sanggabuana, juga untuk mempromosikankeindahan serta kekayaan alam Desa Mekarbuana, serta dapat dimanfaatkan untuk menarikminat wisatawan dari luar daerah Karawang untuk berkunjung ke desa ini.
Pengaruh Kualitas Produk dan Citra Merek Terhadap Minat Beli Sepeda Motor Honda pada Masyarakat Karawang di Tengah Isu Rangka ESAF Thoriq Baihaqi Al Syukri; Rieke Retnosary; Dini Yani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 9 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i9.8621

Abstract

The Indonesian automotive industry, particularly motorcycles, continue stogrowrapidly. However, qualityissues with the eSAF frame on several Honda motorcycle models have raised public concerns, affecting brand image and consumer purchaseintentions.This study aimsto analyze the impac tof productquality dan brand imageon consumer purchase intentions in Karawang, one of Honda's key markets, with a focus on the eSAF frame issue. A quantitative method was employed, with data collected through online Likert-scale-based questionnaires distributed to Karawang residents who have seenHonda promotions,areinterested in purchasing,orhave used Honda products. Using purposive sampling, the sample size was determined based on Structural Equation Modeling (SEM) recommendations. Data analysis was conducted using SEM-PLS to assess the relationships between product quality, brandimage, dan purchaseintentions. The findings are expected toprovide insights into the effect sof quality issue son consumer decisions dan offerstrategic recommendations formaintaining Honda’s positive brand image.
Does Digital Marketing Impact Student Enrollment At Universitas Buana Perjuangan Karawang? Muhammad Abi Dzar; Dini Yani; Rieke Retnosary
International Journal of Management Research and Economics Vol. 2 No. 2 (2024): May : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i2.1818

Abstract

This research aims to explore the impact of Instagram usage among management students who were enrolling at Universitas Buana Perjuangan Karawang in 2023. The study examines students' experiences and perceptions of the university's official Instagram account using a quantitative descriptive approach based on multiple linear regression analysis. The research reveals that management students of the 2023 intake highly prefer Universitas Buana Perjuangan Karawang over other universities. Additionally, the study shows the positive impact of Social Media Instagram and digital marketing strategies in influencing students' decision-making processes. The enrollment of management students at Universitas Buana Perjuangan Karawang for the 2023 intake increased impact by implementing Instagram as a marketing strategy.
AUDIO VISUAL BUDIDAYA TANAMAN KOPI SANGGABUANA SEBAGAI SARANA PROMOSI PARIWISATA DESA MEKARBUANA Netti Nurlenawati; Rieke Retnosary
JURNAL BUANA PENGABDIAN Vol. 5 No. 1 (2023): JURNAL BUANA PENGABDIAN
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/jurnalbuanapengabdian.v5i1.3953

Abstract

Desa Mekarbuana adalah salah satu desa di Kabupaten Karawang yang memiliki potensimenjadi desa wisata, namun masih sedikit wisatawan yang berkunjung ke daerah ini.Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk memberikaninformasi tentang potensi pariwisata di Desa Mekarbuana melalui media digital.Metode pengabdian masyarakat yang digunakan adalah implementasi pembuatan videoproses budidaya tanaman dan pasca panen kopi Sanggabuana.Hasil dari pengabdian ini selain dapat menambah wawasan masyarakat tentang prosesbudidaya tanaman dan pasca panen kopi Sanggabuana, juga untuk mempromosikankeindahan serta kekayaan alam Desa Mekarbuana, serta dapat dimanfaatkan untuk menarikminat wisatawan dari luar daerah Karawang untuk berkunjung ke desa ini.
Penerapan Strategi Digital Marketing dalam Meningkatkan Penjualan Tahu Susu Antapani Cabang Galuh Mas di Karawang Windy Aryani; Rieke Retnosary; Dini Yani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2629

Abstract

This research on the Antapani Milk Tofu business aims to analyze and provide an explanation of the use of digital marketing on the impact of increasing sales. This case study was designed using a qualitative descriptive approach. Based on the results of in-depth interviews with three employees and five consumers, it was found that. The use of digital marketing as a promotional tool can increase sales for the Antapani Milk Tofu business, Galuh Mas Karawang Branch, this proves that digital marketing on Instagram social media accounts as a promotional tool and e-commerce messaging platform has a positive impact on sales with a wider target market and responsive. Customers are greatly helped by the delivery application, making it easier for them to carry out other activities both at home and at work. Fatigue from activities also provides time efficiency for customers to place orders without having to come to an outlet or shop. The approach needs to be taken in an attractive manner to followers of the official Tahu Susu Antapani account to provide information on special activities or promotions.
Pengaruh Strategi Promosi Sosial Media Instagram Terhadap Kepuasan Konsumen di Barbershop Athena Adi Hardiyansah; Dini Yani; Rieke Retnosary
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4696

Abstract

This study aims to explore the impact of promotion strategies through Instagram social media on customer satisfaction at Athena Barbershop. Involving 342 customer respondents, data was collected through the distribution of questionnaires to assess perceptions of Instagram promotions and the level of satisfaction with the barbershop's services. This research employs a quantitative analysis, specifically simple regression analysis, with data processed using the Statistical Product and Service Solutions (SPSS) software version 27.0. The results of the study indicate that the promotion strategy using Instagram social media has a significant influence on customer satisfaction at Athena Barbershop.
Upaya Meningkatkan Reputasi Pondok Pesantren Darul Ilmi Wal Amal Melalui Promosi Online Dan Offline Neni Sumarni; Netti Nurlenawati; Citra Savitri; Rieke Retnosary
Journal of Economics and Business Aseanomics Vol. 10 No. 1 (2025): JANUARI-JUNI 2025
Publisher : Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jeba.v10i1.5445

Abstract

This study aims to analyze the implementation of promotional strategies at Pondok Pesantren Darul Ilmi wal Amal to enhance the institution's popularity and reputation. This research employs a qualitative descriptive approach, with data collection methods including observation, interviews, document review, and literature studies. The study subjects consist of the pesantren management, majlis taklim members, and students' parents. The findings reveal that online promotion through social media can increase public curiosity about the pesantren, while offline promotion via events, such as Milad celebrations, is more effective in providing a comprehensive depiction of the pesantren. The popularity indicators, including recognition, appeal, expertise, and characteristics of the pesantren, were successfully improved through promotions. However, reputation indicators such as widespread recognition and ease of remembrance were not fully achieved. The study concludes that a combination of online and offline promotions can complement each other in attracting public interest. The implications highlight the importance of planned promotional management and the involvement of students' parents through testimonials to enhance public trust. Further research is needed to explore more effective promotional strategies for improving institutional reputation
Co-Authors Adi Hardiyansah April Lia Hananto Citra Savitri Dini Yani Indri Oktapiani Muhammad Abi Dzar Neni Sumarni Netti Nurlenawati Thoriq Baihaqi Al Syukri Windy Aryani