Journal of International Accounting, Taxation and Information Systems
Vol. 1 No. 2 (2024): May

The Impact of Marketing Strategy Training on Marketing Personnel in an Effort to Achieve PT Laju Nusa Armada's Sales Target

Parahita, Bayu Wega (Unknown)
Ramadhani, Mohammad (Unknown)
Kusmayati, Nindya Kartika (Unknown)



Article Info

Publish Date
28 Jun 2024

Abstract

Failure to meet sales goals has an impact on the company's goals. goals for profits. The most fundamental issue is coming up with a strategy and a team that will give an answer for the issue. Training in marketing strategy has a fundamental objective of increasing sales and gaining an advantage over competitors with a long-term perspective. Showcasing methodologies incorporate momentary plans and long-term marketing strategies geared toward the market in order to support marketing goals and company objectives This is the reason, PT. Laju Nusa Armada, a company that provides trucking and logistic services, so that this analysis could assits the sales marketing staffs training. The outcome of a Company profit and sales performance are indicators of marketing strategy. growth. It is anticipated that this training will help explain the most recent marketing aspects. strategy to improve one's ability to come up with and analyze promoting systems in the business climate of PT. Goodbye Finapedia.

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Journal Info

Abbrev

journal

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of International Accounting, Taxation and Information Systems is a peer-reviewed open-access journal which publishes result from scientists and engineers from the fields of accounting, taxation, economics and information systems. Every submitted manuscript will be reviewed by at least two ...