jurnal syntax admiration
Vol. 5 No. 11 (2024): Jurnal Syntax Admiration

Pengaruh Persepsi Harga, Promosi dan Kualitas Layanan terhadap Loyalitas Pelanggan di Perusahaan Forwarder PT. Citra Selaras Logistik

Yeni Supriatna (Institut Bisnis Dan Informatika Kwik Kian Gie, Indonesia)
Hendratmoko Hendratmoko (Institut Bisnis Dan Informatika Kwik Kian Gie, Indonesia)

Article Info

Publish Date
20 Nov 2024

Abstract

The purpose of this study is to analyze the effect of price, promotion and service quality on customer loyalty mediated by several customers of PT. Citra Selaras Logistik (PT. CSL). This study was conducted using a saturated sampling technique and applied in SmartPLS 4.0. This research shows that price perception has negative influence and is not significant to customer loyalty, while promotion and quality service have positive influence and are significant to customer loyalty.  

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Journal Info
jurnal syntax admiration
Website

Abbrev

jurnal

Publisher

Syntax Corporation Indonesia

Subject

Aerospace Engineering Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

Description

Syntax Admiration. Jurnal Syntax Admiration adalah jurnal yang diterbitkan sebulan sekali oleh CV. Syntax Corporation Indonesia. Syntax Admiration akan menerbitkan artikel ilmiah dalam lingkup ilmu sosial teknik. Artikel yang diterbitkan adalah artikel dari penelitian, studi atau studi ilmiah kritis ...