Jurnal Ilmiah Universitas Batanghari Jambi
Vol 24, No 3 (2024): Oktober

Pengaruh Citra Merek dan Inovasi Produk terhadap Minat Beli Ulang Produk Roma di Kabupaten Sidoarjo

Maheswari, Inezella (Unknown)
Pudjoprastyono, Hery (Unknown)

Article Info

Publish Date
29 Oct 2024

Abstract

This research aims to determine the relationship between brand image and product innovation on repurchase interest in Roma products located in Sidoarjo. Roma products are the focus where further research will be carried out in terms of innovation and brand image. Likert scale in quantitative with sample (non probability). 100 Roma customers were studied with Smart Pls analysis. The results of this research indicate that the relationship between brand image, product innovation and repurchase intention has a significant and positive influence on each other in Sidoarjo Regency.

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Journal Info
Jurnal Ilmiah Universitas Batanghari Jambi
Website

Abbrev

ilmiah

Publisher

Universitas Batanghari Jambi

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Description

Jurnal Ilmiah Universitas Batanghari Jambi adalah peer-review jurnal akses terbuka yang bertujuan untuk berbagi dan diskusi mengenai isu dan hasil penelitian yang lagi hangat pada saat ini. Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, ...