Jurnal Ilmiah Universitas Batanghari Jambi
Vol 24, No 3 (2024): Oktober

Pengaruh Diskon, Promosi dan Kualitas Pelayanan terhadap Keputusan Pembelian Online dengan Menggunakan Aplikasi Alfagift

AZ, Siti Marlina (Unknown)
Ratna, Ratna (Unknown)
Fithoni, Ahmad (Unknown)
Delima, Rts. Hartha (Unknown)

Article Info

Publish Date
29 Oct 2024

Abstract

This research aims to determine the influence of discounts, promotions and service quality on purchasing decisions using the Alfagift application in Muara Bulian. The analysis used is quantitative analysis using validity and reliability tests, multiple linear regression analysis, t test, F test and coefficient of determination (R2). The research results show that simultaneously there is a significant influence between the discount, promotion and service quality variables on online purchasing decisions using the Alfagift application, but partially only the discount variable does not have a significant influence on online purchasing decisions using the Alfagift application in Muara Bulian.

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Journal Info
Jurnal Ilmiah Universitas Batanghari Jambi
Website

Abbrev

ilmiah

Publisher

Universitas Batanghari Jambi

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Description

Jurnal Ilmiah Universitas Batanghari Jambi adalah peer-review jurnal akses terbuka yang bertujuan untuk berbagi dan diskusi mengenai isu dan hasil penelitian yang lagi hangat pada saat ini. Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, ...