THE INFLUENCE OF ECO-LABEL ON ENVIRONMENTAL CONCERN OF LOCAL SKINCARE BRAND CONSUMERS IN ACEH WITH PRODUCT ATTRIBUTES AND PERCEIVED OF EFFECTIVENESS AS MEDIATION

Fadhila, Jihan
Halim, Hendra
Sulthan DM, Burhanis

International Journal of Kita Kreatif
Vol 1, No 4 (2024): International Journals Kita Kreatif Vol.1 No. 4 November 2024

The purpose of this study is to examine how consumers of local skincare brands in Aceh are affected by eco-labels regarding their environmental concerns, using product features and perceived efficacy as a moderator. This study employed primary data for its analysis. This research applies a quantitative method with a population of local skincare brand users in Aceh. Using purposive and non-probability sampling strategies, 104 respondents made up the overall sample size. With the use of SPSS, mediation regression is a data analysis approach. The study's findings demonstrate that environmental concern is positively impacted by the eco-label variable. The impact of eco-labels on environmental concern is partially mediated by perceived efficacy and product attribute factors.