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All Journal International Journal of Kita Kreatif
Sulthan DM, Burhanis
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Economics, Econometrics & Finance Social Sciences

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THE INFLUENCE OF ECO-LABEL ON ENVIRONMENTAL CONCERN OF LOCAL SKINCARE BRAND CONSUMERS IN ACEH WITH PRODUCT ATTRIBUTES AND PERCEIVED OF EFFECTIVENESS AS MEDIATION Fadhila, Jihan; Halim, Hendra; Sulthan DM, Burhanis
International Journal of Kita Kreatif Vol 1, No 4 (2024): International Journals Kita Kreatif Vol.1 No. 4 November 2024
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v1i4.41871

Abstract

The purpose of this study is to examine how consumers of local skincare brands in Aceh are affected by eco-labels regarding their environmental concerns, using product features and perceived efficacy as a moderator. This study employed primary data for its analysis. This research applies a quantitative method with a population of local skincare brand users in Aceh. Using purposive and non-probability sampling strategies, 104 respondents made up the overall sample size. With the use of SPSS, mediation regression is a data analysis approach. The study's findings demonstrate that environmental concern is positively impacted by the eco-label variable. The impact of eco-labels on environmental concern is partially mediated by perceived efficacy and product attribute factors.
Co-Authors Fadhila, Jihan Halim, Hendra