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All Journal Jurnal Pariwisata Terapan Jurnal Ilmiah Manajemen Kesatuan International Journal of Kita Kreatif
Fadhila, Jihan
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Economics, Econometrics & Finance Social Sciences Other

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Identifying the Potential of Cultural Events as A Reinforce of Tourism Identity on Sibandang Island Andriani, Nukeu Novia; Hadi, Aji Prasetya; Fadhila, Jihan
Jurnal Pariwisata Terapan Vol 8, No 2 (2024)
Publisher : Sekolah Vokasi, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpt.99972

Abstract

Tourism destination development is a crucial program in supporting government efforts to strengthen the tourism sector. In addition to climate and scenery, which serve as primary assets, maximizing cultural and historical attributes, as well as organizing special events, is essential for destination development. Pulau Sibandang, with its unique geological structure and landscape, represents natural heritage and the geological evolution of the Toba eruption, along with its tangible and intangible cultural diversity. Strengthening the identity of the destination is key, as based on the Tourist Area Life Cycle (TALC) model, Pulau Sibandang is still in the exploration phase of tourism development. This early phase involves natural and cultural attractions that have yet to be fully maximized. Cultural event organization can be a powerful tool to attract tourists and build the destination’s reputation. This study employs the ADO-ODTWA (Analisis Operasi Objek dan Daya Tarik Wisata Alam) method to analyze the operational aspects of natural tourism attractions. The findings reveal that, while Pulau Sibandang has significant cultural and natural attractions, there are areas needing improvement, particularly accommodation and marketing. Recommendations include integrating community participation in event planning and enhancing infrastructure to better support tourism. The study identifies the potential for cultural event-based festivals and provides a prototype design for such events in Pulau Sibandang, Muara District, North Tapanuli Regency.
Determining Marketing Performance Product Innovation and Digital Marketing Marlina, Asti; Maulana, Lucky Hikmat; Sinaga, Hanif Zaidan; Fadhila, Jihan; Miranti
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3431

Abstract

In the digital era, product innovation and digital marketing are vital for enhancing the marketing performance of fashion Micro, Small, and Medium Enterprises in Bogor City, where competition is intensifying. This study aims to examine the influence of product innovation and digital marketing, particularly through social media, on marketing performance. A quantitative approach with descriptive and verification methods was employed, using a questionnaire survey distributed to 65 fashion Micro, Small, and Medium Enterprises in Bogor City, selected via purposive sampling. Data were analyzed using SPSS software through multiple regression, correlation, and statistical hypothesis testing. The findings reveal that product innovation significantly enhances marketing performance by meeting consumer demands, while digital marketing, especially social media strategies, boosts brand visibility and customer engagement. Both factors collectively account for 60% of marketing performance variance, with social media playing a critical role in promoting innovative products. This study concludes that fashion Micro, Small, and Medium Enterprises must integrate innovative product designs with active social media marketing to remain competitive. These insights offer practical guidance for Micro, Small, and Medium Enterprises to optimize marketing strategies and strengthen market presence in a dynamic environment.
THE INFLUENCE OF ECO-LABEL ON ENVIRONMENTAL CONCERN OF LOCAL SKINCARE BRAND CONSUMERS IN ACEH WITH PRODUCT ATTRIBUTES AND PERCEIVED OF EFFECTIVENESS AS MEDIATION Fadhila, Jihan; Halim, Hendra; Sulthan DM, Burhanis
International Journal of Kita Kreatif Vol 1, No 4 (2024): International Journals Kita Kreatif Vol.1 No. 4 November 2024
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v1i4.41871

Abstract

The purpose of this study is to examine how consumers of local skincare brands in Aceh are affected by eco-labels regarding their environmental concerns, using product features and perceived efficacy as a moderator. This study employed primary data for its analysis. This research applies a quantitative method with a population of local skincare brand users in Aceh. Using purposive and non-probability sampling strategies, 104 respondents made up the overall sample size. With the use of SPSS, mediation regression is a data analysis approach. The study's findings demonstrate that environmental concern is positively impacted by the eco-label variable. The impact of eco-labels on environmental concern is partially mediated by perceived efficacy and product attribute factors.
Co-Authors Andriani, Nukeu Novia Hadi, Aji Prasetya Halim, Hendra Marlina, Asti Maulana, Lucky Hikmat Miranti Sinaga, Hanif Zaidan Sulthan DM, Burhanis