International Journal of Kita Kreatif
Vol 1, No 2 (2024): International Journals Kita Kreatif Vol.1 No. 2 Mei 2024

THE INFLUENCE OF SELF EFFICACY, BUSINESS CAPITAL, CREATIVITY AND RELIGIOSITY ON THE SUCCESS OF UMKM BUSINESS OF MELINJO CHIPS IN PIDIE DISTRICT

Nufus, Zakiatun (Unknown)
Nizam, Ahmad (Unknown)



Article Info

Publish Date
28 May 2024

Abstract

This study aims to analyze the effect of self efficacy, business capital, creativity and religiosity on the success of MSMEs of melinjo chips. The sample used in the study amounted to 83 respondents selected using the Proportional Stratified Random Sampling technique. The data analysis technique used is multiple linear regression analysis using SPSS. The results showed that self efficacy, business capital and religiosity partially had a significant effect on business success in MSMEs of melinjo chips in Pidie Regency, but creativity partially had no significant effect on business success in MSMEs of melinjo chips in Pidie Regency. Simultaneously, self efficacy, business capital, creativity, and religiosity affect business success in melinjo chips MSMEs in Pidie Regency. It is hoped that business actors of melinjo chips MSMEs in Pidie Regency can increase selfefficacy, business capital, creativity and religiosity to get business success in their business.

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Journal Info

Abbrev

JPSHK

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

International Journal of Kita Kreatif is a scientific publication that contains articles from research in social sciences, humanities, economics, and other scientific disciplines (interdisciplinary). International Journal of Kita Kreatif publishes research articles that use various approaches, ...