Innovative: Journal Of Social Science Research
Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research

Pengaruh Perilaku Konsumen Terhadap Keputusan Pembelian Vegetarian Di Vegetariano Sushi Batam

Serviana, Serviana (Unknown)
Pratama, Tito (Unknown)
Wahyudi, Ilham (Unknown)
Dailami, Dailami (Unknown)

Article Info

Publish Date
20 Dec 2024

Abstract

This research investigates how consumer behavior influences the purchasing decisions of vegetarian products at Vegetariano Sushi in Batam. The methodology applied is explanatory research with a quantitative approach. Data analysis is conducted using SMART PLS 4 software. The population studied comprises consumers who have visited Vegetariano Sushi Batam, with an uncertain number. Due to uncertainty regarding the population size, the study adopts a Accidental Sampling approach along with the Lemeshow Formula. The findings indicate that consumer behavior significantly impacts the purchasing decisions of vegetarian products at Vegetariano Sushi.

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Journal Info
Innovative: Journal Of Social Science Research
Website

Abbrev

Innovative

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

Description

Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), ...