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All Journal Innovative: Journal Of Social Science Research
Serviana, Serviana
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Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

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Pengaruh Perilaku Konsumen Terhadap Keputusan Pembelian Vegetarian Di Vegetariano Sushi Batam Serviana, Serviana; Pratama, Tito; Wahyudi, Ilham; Dailami, Dailami
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.15999

Abstract

This research investigates how consumer behavior influences the purchasing decisions of vegetarian products at Vegetariano Sushi in Batam. The methodology applied is explanatory research with a quantitative approach. Data analysis is conducted using SMART PLS 4 software. The population studied comprises consumers who have visited Vegetariano Sushi Batam, with an uncertain number. Due to uncertainty regarding the population size, the study adopts a Accidental Sampling approach along with the Lemeshow Formula. The findings indicate that consumer behavior significantly impacts the purchasing decisions of vegetarian products at Vegetariano Sushi.
Co-Authors Dailami - Ilham Wahyudi Pratama, Tito