Innovative: Journal Of Social Science Research
Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research

Technology-Based Tourism Strengthening Strategies In Empowering Community Agro-Tourism Blimbing Gardens In Ngringinrejo Kalitidu Village

Musta’ana, Musta’ana (Unknown)
Suhindarno, Heny (Unknown)



Article Info

Publish Date
17 Dec 2024

Abstract

This research aims to identify strategies for strengthening tourism through community empowerment in the use of technology in Agrotourism Belimbing Garden in Ngringinrejo Village, Kalitidu, Bojonegoro. The focus of this research is on the importance of innovation and community involvement in an effort to increase the number of tourists as well as the contribution of the local economy. The research used a descriptive method with a qualitative approach, involving field observations, semi-structured interviews with stakeholders, and documentation. Informants consisted of the head of the BUMDes, the head of the tourism awareness group, as well as the local community. The results showed that the management of Belimbing Agrotourism has not fully utilized technology due to limited human resources (HR) who are competent in the field of technology. In addition, the COVID-19 pandemic has caused a decrease in the number of tourists which has an impact on the local economy. Therefore, efforts are needed to increase the capacity of human resources, especially in the field of technology, as well as more modern promotional strategies to increase tourist attractiveness. The implication of this research is the need to increase HR competencies and implement more effective technology-based promotional strategies to restore and develop local tourism potential in a sustainable manner

Copyrights © 2024






Journal Info

Abbrev

Innovative

Publisher

Subject

Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

Description

Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), ...