INCREASING THE BUSINESS SCALE OF BUMDES CIPTAGUMATI THROUGH DIGITALIZATION OF ACCOUNTING AND MARKETING

Runita Arum Kanti (Universitas Padjadjaran)
Faoziah Ulfah Fatmawati (Universitas Padjadjaran)
Indri Yuliafitri (Universitas Padjadjaran)

Abdi Dosen : Jurnal Pengabdian Pada Masyarakat
Vol. 8 No. 4 (2024): DESEMBER

Digitalization of marketing and accounting is a major development in today's business world. With the advancement of technology, many businesses have begun to adopt new ways of marketing and managing finances. Digitalization helps a system become more efficient and effective in marketing products/services and managing finances. Therefore, digital transformation is very much needed to be implemented so that all levels of society can utilize it optimally. In reality, there are still many small businesses that do not understand the importance of developing its business units through digitalizing marketing, and digitalizing financial processes. A Community Service Program with the theme "Increasing the Business Scale of BUMDes Ciptagumati through Digitalization of Accounting and Marketing" has been implemented in Ciptagumati Village, Cikalong Wetan District, west Bandung Regency. This program is carried out through a series of training and counseling activities at the BUmdes business units.