Utilization of Mobille-Based Accounting Application and Google Business Profile of MSME

Wiralestari Wiralestari (Universitas Jambi)
Enggar Diah Puspa Arum (Universitas Jambi)
Rico Wijaya (Universitas Jambi)
Rita Friyani (Universitas Jambi)
Rosmeli Rosmeli (Universitas Jambi)

Jurnal Pengabdian Masyarakat Bestari (JPMB)
Vol. 3 No. 11 (2024): November 2024

Micro, Small and Medium Enterprises (MSMEs) play an important role in supporting the Indonesian economy. However, many MSMEs still face challenges in effective financial management and digital marketing. This community service aims to improve the financial management and digital marketing capabilities of MSMEs through the use of mobile-based accounting applications and Google Business Profile. This activity involves hands-on training to MSME players to optimize the use of these two tools, which are expected to have a positive impact on improving the competitiveness and sustainability of their business. The results of this service show that MSMEs that apply this technology experience improvements in financial management and market access, thus making a significant contribution to local economic development.