Indonesian Journal of Advanced Research (IJAR)
Vol. 3 No. 10 (2024): October 2024

Muslim Consumer Behavior Towards the Existence of Halal Brands on Ice Cream Products

Milzam, Muhammad (Unknown)
Veby, Az. Zahra Sherly (Unknown)
Rahmatika, Devi (Unknown)
Saputra, Arya Ajhie (Unknown)
Putri, Najwa Tiara Junaedi (Unknown)

Article Info

Publish Date
30 Oct 2024

Abstract

This article about Muslim consumer behavior is to learn more about the existence of a halal brand on the purchase of ice cream products. This literacy says that consumer behavior is important to influencing the existence of a halal brand. The lifestyle of Muslim consumers, which are concerned about whether they are buying or consuming a product, especially ice cream, is due to a tendency to care about religious teaching (Islam). This type of study is library research conducted through the way we study books and other data sources. The research method used is a qualitative study. The results of the study state that consumer behavior has a significant impact on existence of halal brands when purchasing Walls ice cream.

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Journal Info
Indonesian Journal of Advanced Research (IJAR)
Website

Abbrev

ijar

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media

Description

Indonesian Journal of Advanced Research (IJAR) is an open-access and peer-reviewed journal, published by Formosa Publisher, which is mainly intended for the dissemination of research results by researchers, academics, and practitioners in many fields of science and technology. IJAR publishes ...