Consumption of Plastic and Sustainability Efforts of Nike towards Green Environment

Mukesh Singh Almiya (ABES Engineering College)
Daisy Mui Hung Kee (Universiti Sains Malaysia)
Muhammad Zaki Bin Haron (Universiti Sains Malaysia)
Muhammad Izham Bin Nasharudin (Universiti Sains Malaysia)
Muhammad Muaz Bin Mohd Nasruddin (Universiti Sains Malaysia)
Muhammad Ezzat Wafiy Bin Mohd Johari (Universiti Sains Malaysia)

International Journal of Applied Business and International Management
Vol 5, No 1 (2020): April 2020

Over the recent year, the consumption of plastic in all sorts of organization has been rising to an alarming rate, especially as people now use plastic to wrap material, carrying goods in supermarket or even while drinking (straw). Additionally, plastic is also highly used in packaging and manufacturing industries, especially for furniture, electronic casing and more. Nike itself has a part to play to reduce the rate in order to sustain a safe rate of plastic consumption. Plastic consumption is highly inequitable, with extremely high and wasteful levels in some countries contrasting with vanishingly small consumption levels in others. It is undeniable that people have to start reducing their consumption levels in order to achieve a low overall demand.