THE STRATEGY OF REACHING THE INTERNATIONAL MARKET SHARE FOR PT. HILDAN FATHONI INDONESIA

Bhisma Maha Santika (Universitas Ma Chung)
Chrissant Dea Arini (Universitas Ma Chung, Indonesia)
Wenseslaus Salivian K (Universitas Ma Chung, Indonesia)
Simon Peter Q Ortega (Oakton Community College, USA)
Charles W Kleinman (Oakton Community College, USA)
Fatemah H Y Y M Almudhahkah (Collage of Business Administration, Kuwait University)
Dhairi M M N R Al Meseb (Collage of Business Administration, Kuwait University)

International Journal of Applied Business and International Management
Vol 2, No 2 (2018): May 2018

PT. Hildan Fathoni Indonesia is a company that has two product lines, such as product safety, product and crafts. As the company does not yet have the experience in terms of export products. Therefore, a much-needed strategy to sell the company's products with the scale Internatioal. PT. Hildan Fathoni makes the United States as a target market. its marketing strategy using articles and YouTube with the title that is effetive and in accordance with the research that's been done.