Majalah Bisnis & IPTEK
Vol. 12 No. 1 (2019): Majalah Bisnis & IPTEK

Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pengunjung Hotel

Irena Larashati (Sekolah Tinggi Ilmu Ekonomi Pasundan)

Article Info

Publish Date
15 Apr 2019

Abstract

Competition in the business world today is increasingly competitive; this is also felt by business people in the hospitality sector who demanded to have better service quality and reasonable prices to satisfy customer satisfaction. This study aims to determine the effect of service quality and price on hotel visitor satisfaction. The analysis used in this study is verification analysis with path analysis. I am using a sample of visitors at one of the 3-star hotels in the city of Bandung as many as 99 visitors. The results showed that there was an influence of service quality and price on visitor satisfaction by 0.77.1%, while the remaining 22.9% was influenced by other factors not examined.

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Journal Info
Majalah Bisnis & IPTEK
Website

Abbrev

bistek

Publisher

Sekolah Tinggi Ilmu Ekonomi Pasundan Bandung

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences

Description

The focus areas of the journal include, but are not limited to: Related to the fields of Accounting and Management as well as the Context of Business and Science and Technology in Indonesia, also intended as a medium of communication between academics who are interested in business and science and ...