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All Journal Jurnal Computech & Bisnis (e-Journal) Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Majalah Bisnis & IPTEK

Larashati, Irena

STIE Pasundan, Bandung

Author-ID : 2826117

Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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EXPLORING PRODUCT QUALITY ON AUTOMOTIVE CUSTOMER PERCEPTION Dudung Juhana; Irena Larashati; Imelda Megawati
Jurnal Computech & Bisnis (e-Journal) Vol 15, No 1 (2021): Jurnal Computech & Bisnis
Publisher : STMIK Mardira Indonesia, Bandung

Departing from the phenomenon of a decline in product sales indicated by customer complaints regarding product quality, the researchers conducted a study to determine what factors shape the quality of automotive products seen from customers' perceptions who have made product purchases. The survey approach carries to answer research questions. Respondents are customers who have made a purchase, while the number of respondents is 104 people. Researchers use factor analysis techniques to determine the factors that shape product quality. The study results indicate that three factors make up the reputation, variety, and prospects. Keywords: Product Quality, Customer Satisfaction.

Kualitas Jasa terhadap Kepuasan Pasien Rumah Sakit Swasta di Kota Bandung Bulan Tati Fitria; Irena Larashati; Robbi Saepul Rahman
Kontigensi : Jurnal Ilmiah Manajemen Vol 6 No 2 (2018): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Hospital gives health services to the publict to fulfill the patients’ needs and wants. They provides excellent image in production and high quality service. The public’s awareness is increased on the importance of health. Therefore, the best health service is urgently needed. Thus, there must be a further study about the quality of public hospital in Bandung. This study uses the descriptive verificative method. Moreover, this study uses path analysis to analyze the data. There are 317 respondents from four public hospitals as the samples with accidental sampling technique. The result shows the impact of direct evidence, empathy, reliability, responsiveness, the certainty on patients of private hospital are 83.5%. While the other factors that were not analyzed and have an impact on patients’ satisfaction is shown by epsilon 0.165 or 16.5%. Hopefully, the result of this study is beneficial for the growth of management science, especially the marketing management of private hospital in Bandung.

Prequal: Analyzing The Forming Factors Of Telkomsel's Prepaid Customer Service Quality In Bandung Irena Larashati; Ashila Dwiyanisa; Imelda Megawati
Kontigensi : Jurnal Ilmiah Manajemen Vol 7 No 2 (2019): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

The development of communication technology has pushed fierce competition between each telecommunications service provider company in Indonesia. Therefore every company needs to understand services that can satisfy consumers to maintain it so that it does not move to compete for products. This research conducted to validate the scale of service quality measurement that can satisfy Telkomsel pre-consumer consumers in the city of Bandung. The study conducted using the EFA method with the Principle Axis Factoring (PAF) technique. Testing in this study conducted using Telkomsel prepaid consumers in Bandung as many as 237 respondents. The results showed that eight factors formed service quality, namely empathy, facilities, customer reliability and independence, employee attractiveness and facilities, employee competence, assurance, communication skills, and information quality. These factors are called prequal, which is the development of a validated instrument.

Perception of Consumer Purchasing Decisions based on Brand Image and Location (Case study at a fashion store in Bandung City) Vini Sapitri Pebriani; Irena Larashati
Kontigensi : Jurnal Ilmiah Manajemen Vol 8 No 1 (2020): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

The rapid development of Muslim fashion in Indonesia, making Indonesia a leading Muslim fashion trend. With so many young Indonesian designers introducing Muslim fashion throughout the world and succeeding in kicking off fashion, able to make homeland mode the world's spotlight. The method used in this research is descriptive and verification methods. The samples taken in this study were respondents who were consumers of Mezora Buah Batu Bandung with 96 respondents with accidental sampling technique. The results showed the direct effect of brand image by 5.5%, while the indirect impact was 8.1%, so that the total effect of brand image on purchasing decisions was 13.6%. For the location effect directly 42.5%, while the indirect effect is 8.1%. So the total influence of Location on purchasing decisions is 50.6%. The results showed that the variable Brand image (X1) and Location (X2) simultaneously influence the purchase decision with a total influence of 64.2%. In comparison, the remaining 35.8% influenced by other variables outside this study.

The Effect of Service Quality and Price on Customer Satisfaction (Study at a heavy equipment company in the city of Bandung) Galih Kharisma Bulan; Irena Larashati
Jurnal Computech & Bisnis (e-Journal) Vol 16, No 2 (2022): Jurnal Computech & Bisnis
Publisher : STMIK Mardira Indonesia, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v16i2.300

Researchers researched to determine the effect of service quality and price on customer satisfaction at one of the heavy equipment companies in the city of Bandung. Moreover, this research analyses the factor that has the most dominant influence on service quality and price on customer satisfaction at one of the heavy equipment companies in Bandung. As many as 57 consumers became the object of this study using a questionnaire.Based on research using path analysis, it can see that the variables of service quality and price at one of the heavy equipment companies in the city of Bandung are declared valid. Therefore, the conclusions and considerations related to the research results are paying attention to service quality and price to increase customer satisfaction.The results of the study show that Service Quality (X1) has a significant influence on Customer Satisfaction (Y). then Price (X2) significantly influences Customer Satisfaction (Y). To improve service quality, companies should pay more attention to service quality dimensions because a slight deficiency can satisfy consumers and impact consumer satisfaction. For example, if there are bad complaints, it will reduce consumer confidence in the product. Therefore, if a complaint occurs, the company must restore customer trust by evaluating the quality of service properly so that customers feel satisfied, one of which is by giving customer surveys when customers are and after using products/services so that customer feelings can be maintained. In terms of price, companies should evaluate more when setting prices for a product/service, such as considering market conditions and the number of competitors. Then, the company can package excellent and attractive price offers such as discounts or bonuses to customers to increase customer satisfaction.Keywords : Service Quality, Price, Customer Satisfaction

Factors Forming the Quality of Electronic Services of Payment System Service Providers (PJSP) QRIS on Micro Businesses (Merchants) in Bandung City with E-Service Quality and IS Success approaches Ashila Dwiyanisa; Irena Larashati; Dhea Bunga Annisa
Jurnal Computech & Bisnis (e-journal) Vol. 17 No. 2 (2023): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v17i2.228

Acceleration in various fields that occur today also affects the payment system that can be used by consumers. Consumers are currently presented with various cashless payment systems that are considered more convenient than previous payment methods. One of the cashless payment systems that are widely used today is QRIS or Quick Response Code Indonesian Standard. However, until now there has been no instrument that specifically measures the e-service quality provided by PJSP QRIS to its merchants. This research aims to provide alternative e-service quality with more specific indicators at PJSP QRIS for micro business merchants in Bandung City, with the E-Service Quality and IS Success approaches. In this study, the subjects observed were micro business merchants in Bandung City who used QRIS for their payment system. Respondents were determined based on non-probability sampling with a judgmental sampling technique of 190 respondents. This research uses quantitative methods with an exploratory factor analysis (EFA) approach to categorize and determine what factors make up the dimensions of electronic service quality. The research instrument used a questionnaire with 38 items that referred to the five dimensions of E-Service Quality and two dimensions of IS Success. Based on the research conducted, all the items studied formed three main factors that became measurements of QRIS e-service quality. The first is the responsiveness factor with 14 measurement items. The second is the assurance factor with five measurement items and the third factor is the reliability factor with 17 measurement items.

Family Economical Strategy and The Nutrition Fulfillment for Children Under Five: Improving Community Understanding Irena Larashati; Sana Sholihah; Imelda Megawati; Arsylia Khoirunnisa Azzahra; Hamdan An Naisaburi; Merry Pramashela
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 17 No. 2 (2023): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/8v4j5q97

As the next generation of the nation, toddlers need healthy food for optimal growth and development, as well as to reduce the risk of developing chronic diseases as adults. However, there are several things that prevent toddlers from getting balanced nutrition. One of them is low economic problems, lack of supporting facilities, and lack of public awareness of the fulfillment of nutrition in toddlers. The purpose of this program is to increase public awareness of toddler health as well as family economic management by providing counseling on how to make nutritious food for toddlers. In addition, this program also seeks to optimize the ability of related support systems, namely the role of posyandu, as a community empowerment function. The service method used is Participatory Action Research (PAR) with five main steps, namely identifying partners and analyzing needs, counseling on the fulfillment of toddler nutrition and cooking demonstrations, mentoring and monitoring, providing raw materials and equipment, as well as evaluation and further development. The output of community service activities is an increase in community understanding, implementation of raw material management, providing education on healthy food consumption habits. In addition, the results of this service are also the material for published articles. Based on the community service activities carried out, the understanding of the community shown by the understanding of the mothers increased based on the comparison of the results of the pre and post tests conducted. The desire to implement knowledge from the counseling results is also quite high. Education related to healthy food habits is also carried out during counseling and other educational media.

Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pengunjung Hotel Irena Larashati
Majalah Bisnis & IPTEK Vol. 12 No. 1 (2019): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/qxmgyd36

Competition in the business world today is increasingly competitive; this is also felt by business people in the hospitality sector who demanded to have better service quality and reasonable prices to satisfy customer satisfaction. This study aims to determine the effect of service quality and price on hotel visitor satisfaction. The analysis used in this study is verification analysis with path analysis. I am using a sample of visitors at one of the 3-star hotels in the city of Bandung as many as 99 visitors. The results showed that there was an influence of service quality and price on visitor satisfaction by 0.77.1%, while the remaining 22.9% was influenced by other factors not examined.

Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan: Survey Pada Salah Satu Penyedia Jasa Internet di Kota Bandung Desi Rismawati; Irena Larashati; Dudung Juhana
Majalah Bisnis & IPTEK Vol. 14 No. 2 (2021): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/t5xr9t04

The results of this study were carried out to know the effect of price and service quality on customer satisfaction. The study used a survey approach to internet service customers as many as 100 people in the city of Bandung. Based on research using path analysis, it appears that the price variable has a direct influence of 14.7%. The indirect effect through the service quality variable is 13.1%, the total effect is 27.9%. On the other hand, service quality variables directly influence 32.1%. The indirect effect through the variable price is 13.1%, the total effect is 45.2%. The coefficient of determination (R-square) relationship expressed in the percentage of the contribution of all independent variables price and service quality in determining customer satisfaction variables is 73.1%. In comparison, other factors that affect customer satisfaction not examined shown by the value Є = 0.269 Or 26.9%. The recommendation is that the company should further improve the quality of the internet and other products to improve customer satisfaction.

Pengaruh Promosi Dan Saluran Distribusi Terhadap Keputusan Pembelian: Survey Produk Fashion Pada Salah Satu Departement Store di Kota Cimahi Sipa Sopiani; Irena Larashati; Dudung Juhana; Ester Manik
Majalah Bisnis & IPTEK Vol. 15 No. 1 (2022): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/9hd5d818

The decline in sales of fashion products in one of the department stores in Cimahi City is the background of this research. So the authors want to know whether there is an influence of promotion and distribution channels on purchasing decisions on fashion products at one of the department stores in Cimahi City. Researchers surveyed customers who had made fashion products that became the object of study. The research method used is path analysis because this research, in addition to getting an overview of purchasing decisions associated with promotions and distribution channels, also gets an overview of the pattern of relationships and the influence of the research variables determined. The study results show a positive relationship between promotion (X1) and distribution channel (X2), 0.826. There is a positive and significant effect of promotion (X1) on purchasing decisions (Y) that is equal to 40.67%; there is a positive and significant influence of distribution channels (X2) on purchasing decisions (Y) of 32.53%. Therefore, there is a positive and significant influence of promotion (X1) and distribution channel (X2) on purchasing decisions (Y) together, which is 73.2%, and the rest by other factors or also called epsilon by 26.8%. These studies stated that improving purchasing decisions can be done by increasing promotion and location.

Co-Authors Annita Jannah Arsylia Khoirunnisa Azzahra Bulan Tati Fitria Desi Rismawati Dessy Riyani Dhea Bunga Annisa Dudung Juhana Dwiyanisa, Ashila Edi Supriadi Ester Manik Galih Kharisma Bulan Hamdan An Naisaburi Megawati, Imelda Merry Pramashela Octaviane Herawati Rahman, Robbi Saepul Resawati, Retno Sholihah, Sana Sipa Sopiani Vini Sapitri Pebriani

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