Jurnal Pengabdian Masyarakat
Vol. 1 No. 11 (2024): BESIRU : Jurnal Pengabdian Masyarakat, November 2024

PEMBERDAYAAN UMKM MAKANAN LOKAL MELALUI INOVASI PRODUK DAN STRATEGI DIGITALISASI UNTUK MENINGKATKAN DAYA SAING PASAR DI KABUPATEN SEMARANG

Novandalina, Arini (Unknown)
Ernawati, Fidyah (Unknown)

Article Info

Publish Date
02 Dec 2024

Abstract

This community service project aims to empower local food Micro, Small, and Medium Enterprises (UMKM) in Semarang Regency through product innovation and digitalization strategies to enhance their market competitiveness. The project addresses the issue of low market competitiveness of local food UMKM, which hinders their growth and development. The project employs a participatory approach, involving training and mentoring for UMKM owners, to develop innovative products and digital marketing strategies. The results show a significant improvement in the quality and competitiveness of local food products, as well as an increase in online sales and customer engagement. This project contributes to the empowerment of local food UMKM, promoting local economic growth and community development in Semarang Regency.

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Journal Info
Jurnal Pengabdian Masyarakat
Website

Abbrev

BESIRU

Publisher

Lembaga Pendidikan dan Penelitian Manggala Institute

Subject

Computer Science & IT Education Environmental Science Social Sciences Other

Description

BESIRU : Jurnal Pengabdian Masyarakat is an academic journal organized and operated by LPP Manggala Institute which aims to publish conceptual thoughts or ideas and research findings that have been achieved in the field of community development and application of science and technology, including ...