El-Mujtama: Jurnal Pengabdian Masyarakat
Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat

Pemberdayaan UMKM Berbasis Digital untuk Meningkatkan Daya Saing Desa Bange, Kabupaten Bengkayang

Ramadhani, Ryca Mazaya (Unknown)
Kalis, Maria Christiana Iman (Unknown)
Semet, Jeane Olivia (Unknown)
Kurniawan, Okki (Unknown)
Richa, Angela (Unknown)



Article Info

Publish Date
04 Jan 2025

Abstract

Micro, Small, and Medium Enterprises (MSME) play a crucial role in supporting regional economic growth, especially in rural areas. However, many MSMEs in Indonesia face various challenges, including limited access to wider markets, low digital literacy, and a lack of knowledge about market trends. In this KKM-PKM activity, a digital-based MSME empowerment program was implemented in Bange Village, Bengkayang Regency, West Kalimantan, by Tanjungpura University, utilizing marketplace platforms and social media. The goal of this activity is to help local MSME expand their market reach and increase competitiveness. Additionally, this activity explores the impact of strengthening literacy in the community through the establishment of a reading corner at SDN 08 Kandasan, as well as the implementation of a posyandu (integrated health service post) program as part of efforts to improve the health of the village community. The results of this activity indicate that digitalization and community-based empowerment not only have the potential to improve the economic conditions of MSME but also bring positive impacts on the overall social welfare and health of the community.

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Journal Info

Abbrev

elmujtama

Publisher

Subject

Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Description

El-Mujtama: Jurnal Pengabdian Masyarakat is a scientific journal about community service programs and activities as part of the implementation of the Tri Dharma of Higher Education. This journal is published three times a year every January, May and September, managed by Lembaga Publikasi Ilmiah ...