ManBiz: Journal of Management and Business
Vol. 4 No. 1 (2025): ManBiz: Journal of Management and Business

Perilaku Ramah Lingkungan yang Berkelanjutan di Kalangan Generasi Muda Konsumen

Amalia Sholikhah (Unknown)
Sri Vandayuli Riorini (Unknown)
Virginia Balqqis Zacqualine (Unknown)
Raihan Rizki Fajri (Unknown)

Article Info

Publish Date
04 Jan 2025

Abstract

This study aims to examine the influence of campus environment on the green behavior of young consumers. Using the framework of social cognitive theory (SCT) and value-belief-norm theory (VBN), this study explores the factors that mediate the relationship between campus advertising and pro-environmental intentions. Data were obtained from 120 respondents aged 18-23 years old and analyzed using structural equation modeling (SEM) method. The results show that campus advertising has a significant effect on pro-environmental behavior intention through responsibility attribution and personal norms.

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Journal Info
ManBiz: Journal of Management and Business
Website

Abbrev

manbiz

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

Description

ManBiz: Journal of Management and Business is a peer-reviewed national journal on Management, Islamic Management, Economics, Financen and Business by Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in cooperation with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic ...