Indonesian Community Journal
Vol 4 No 4 (2024): I-Com: Indonesian Community Journal (Desember 2024)

Mengoptimalkan Peran Bank Sampah melalui Pelatihan Digital Marketing

Cepi Yazirin (Universitas Islam Malang, Indonesia)
Margianto Margianto (Universitas Islam Malang, Indonesia)
Oktriza Melfazen (Universitas Islam Malang, Indonesia)



Article Info

Publish Date
02 Dec 2024

Abstract

Digital marketing plays a strategic role in optimizing the performance and social impact of waste bank groups. By leveraging digital technology, waste banks can expand the reach of environmental education, raise public awareness, and improve operational efficiency. Digital marketing can help waste banks build a strong brand, expand their market, and attract more community participation. The methods used in these activities include direct outreach and training. In addition, this training provides relevant skills for managing social media, websites, and e-commerce, which can ultimately increase income from recycling waste. In the long term, the integration of digital marketing will make waste banks more independent, competitive, and contribute more significantly to environmental conservation. The result of the training can drive the economic sustainability of waste banks by opening up opportunities for business collaboration and partnerships through digital platforms.

Copyrights © 2024






Journal Info

Abbrev

i-com

Publisher

Subject

Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

Description

I-Com: Indonesian Community Journal, merupakan jurnal yang menerbitkan artikel hasil kegiatan pengabdian masyarakat. Jurnal ini diterbitkan oleh Fakultas Sains dan Teknologi, Universitas Islam Raden Rahmat yang bertujuan untuk mempublikasikan berbagai hasil kegiatan pengabdian dan pemberdayaan ...